Here's a step-by-step tutorial on how to track social media analytics on Sprout Social:
- Click on Reports in the left sidebar menu.
- Select the specific analytics report you want to view (Profile Performance, Post Performance, etc.).
- Use the profile selector at the top to choose which social media account(s) to analyze.
- Adjust the date range in the upper right corner to view data from your desired time period.
- Scroll through the dashboard to view key metrics such as engagement rate, impressions, and audience growth.
- Click on the Export button to download reports as PDF or CSV files for further analysis.
- Navigate to the Listening section to track mentions, hashtags, and conversations around your brand.
- Use the Team Report option to analyze your team's response time and customer service performance.
- Set up Scheduled Reports to automatically receive analytics via email by clicking "Add Report" and configuring delivery settings.
