How To Integrate HubSpot With Sprout Social

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to connect Sprout Social with your HubSpot account.

Quick summary

The Sprout Social HubSpot integration lets you link your social media management platform directly to your CRM in just a few clicks. This guide walks you through accessing Browse Integrations, locating HubSpot, and authorizing the connection between both platforms.

Steps

Click on the 3 dot icon on the right sidebar of your Sprout Social dashboard.
Click the Browse Integrations option from the menu.
Scroll through the available integrations, locate HubSpot, then click the Connect button.
Enter your HubSpot credentials when prompted or authorize the connection between the platforms.

📌 Why this matters

Integrating Sprout Social with HubSpot bridges the gap between social media engagement and CRM data, giving marketing and sales teams a unified view of customer interactions. This connection allows teams to sync social contact data directly into HubSpot, enabling smarter lead nurturing and more personalized outreach. For businesses managing both social campaigns and CRM pipelines, the Sprout Social HubSpot integration eliminates manual data entry and accelerates the handoff between marketing and sales. It is an essential workflow for teams looking to maximize the ROI of their social media efforts within a connected tech stack.

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