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How to Connect Square to Klaviyo Using Zapier

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to automate Square and Klaviyo with a Zap.

Quick summary

This tutorial walks you through how to connect Square to Klaviyo using Zapier by creating a new Zap that sets Square as the trigger app and Klaviyo as the action app. Once configured and published, the integration automatically passes Square customer and order data into Klaviyo for targeted email marketing.


Steps

  1. Head over to the left-side panel and click Create.
  2. Choose Zaps from the list of options.
  3. Tap the Trigger tab to start the integration process.
  4. Search for Square and select it from the suggested results.
  5. Specify your preferred Trigger Event.
  6. Tap Sign In and log into your active Square account.
  7. Tap Allow to accept the terms and grant the necessary permissions.
  8. Click Test Trigger to run your input.
  9. Click Continue to proceed further.
  10. Search for Klaviyo and choose it as the Action app.
  11. Tap the drop-down menu and pick the specific Action Event you wish to execute.
  12. Click Sign In and log into your Klaviyo account.
  13. Tap Allow to grant Klaviyo the necessary permissions.
  14. Fill out the input fields with the required integration information.
  15. Tap Continue to test and save the connection.
  16. Tap Publish to enable the live connection between Square and Klaviyo.

📌 Why this matters

Connecting Square to Klaviyo via Zapier allows e-commerce and retail businesses to automatically sync Square transaction and customer data with Klaviyo's email marketing platform — no coding required. This integration enables teams to trigger targeted email campaigns, list updates, and customer profile enrichment the moment a Square payment or order event occurs. By eliminating manual data transfers between the two platforms, businesses can deliver faster, more personalized marketing while reducing operational overhead. For any merchant already using Square for payments and Klaviyo for email automation, this Zap is a foundational workflow that directly improves marketing efficiency and customer retention.
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