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How to Connect Landbot via Zapier to HubSpot

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to automate Landbot leads directly into HubSpot via Zapier.

Quick summary

This guide shows how to connect Landbot to HubSpot using Zapier by building a Zap that triggers on a Landbot event and automatically creates or updates a record in HubSpot. The integration enables no-code automation so chatbot-captured leads flow into your CRM without any manual data entry.


Steps

  1. From your Zapier dashboard, select Zap to start building a new automation.
  2. Click on the Trigger field to begin selecting your trigger event.
  3. Search and select Landbot as your trigger app.
  4. Select the specific trigger event you want to use from Landbot.
  5. Connect your Landbot account to authorize Zapier access.
  6. Map your trigger details and click Continue to proceed.
  7. Click Test trigger to verify the Landbot connection is working correctly.
  8. Search and select HubSpot as the action app.
  9. Select an action event to define what happens in HubSpot.
  10. Connect your HubSpot account to authorize Zapier access.
  11. Configure the action details and click Continue to finalize the mapping.
  12. Click Test step to confirm the HubSpot action executes successfully.
  13. Once the test is successful, click Publish to activate your Zap.

📌 Why this matters

Connecting Landbot to HubSpot via Zapier eliminates the manual effort of transferring chatbot leads into your CRM, ensuring every conversation-captured contact is instantly synced. This no-code Zapier integration is critical for sales and marketing teams that rely on Landbot chatbots to qualify leads and need those leads to appear in HubSpot in real time. Automating this workflow reduces data loss, speeds up lead response times, and keeps your HubSpot pipeline accurate and up to date. For teams scaling their conversational marketing, this integration is a foundational step in building a fully automated lead capture and nurture system.
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