How to Compare Cohorts in Amplitude

Updated on:

May 12, 2026

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Use this interactive demo to learn how to run cohort comparisons side by side in Amplitude.

Quick summary

Cohort comparison in Amplitude lets you analyze behavioral differences between distinct user segments using the built-in Comparisons tab. Follow these steps to navigate from the Users panel to a side-by-side chart view of your selected cohorts.

Steps

Navigate to the left-side panel and click 'Users'.
Choose 'Cohorts' from the list of options.
Select the cohort you want to compare with others.
Tap the 'Comparisons' tab to proceed.
View the collection of charts showing data from the selected cohort being compared with others.

📌 Why this matters

Comparing cohorts in Amplitude gives product and growth teams a direct way to measure behavioral differences between distinct user segments, such as new versus returning users or free versus paid subscribers. This feature surfaces actionable insights by placing side-by-side charts in a single view, eliminating the need to toggle between separate reports. Teams that use cohort comparison can identify which segments convert, retain, or churn at higher rates, enabling faster, data-driven decisions. For any organization relying on product analytics to guide roadmap or marketing strategy, mastering cohort comparison in Amplitude is a foundational skill.

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