Changing text color transforms your designs from functional drafts into polished communications that guide reader attention and convey meaning. You can establish visual hierarchy by using darker colors for headlines and lighter shades for body text, or reinforce brand identity by applying consistent color schemes across all materials.
Color also carries emotional weight—warm reds create urgency while cool blues suggest trust. Beyond aesthetics, strategic text color choices help ensure accessibility compliance and readability across different viewing conditions, making your content more effective for diverse audiences.
