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All Tutorials /Mailchimp

How to Add Social Media Links to Mailchimp

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to insert social media links into your Mailchimp email campaign.

Quick summary

Adding social media links to a Mailchimp email lets you connect subscribers to your social profiles directly from your campaign. Use the built-in Social content block in Mailchimp's email designer to drag, drop, and customize social icons in minutes.


Steps

  1. On your dashboard, select Create from the left column.
  2. Select Design Email to begin building your email.
  3. In the Content section, click on Design Email to open the email editor.
  4. Choose to create a template from scratch or select one from the available gallery options.
  5. Under the Content tab in the Add section, select Social and drag and drop it onto the email canvas.
  6. Your social links block will be placed in your preferred location on the canvas.
  7. Click on the social media links block and edit the attributes using the options in the left column.

📌 Why this matters

Adding social media links to Mailchimp email campaigns helps marketers grow their social following directly from their email list, creating a cross-channel engagement loop. Mailchimp's drag-and-drop Social content block makes it simple to embed platform icons for channels like Facebook, Instagram, Twitter, and LinkedIn without any coding. This feature is essential for brands that want to extend subscriber reach beyond the inbox and drive measurable social traffic from every campaign send. Connecting email marketing with social media presence in a single step improves campaign ROI and audience retention across platforms.
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