How to Add Personalization in Mailchimp
Here’s a step by step tutorial on how to add personalization in Mailchimp:
- Click an existing email.
- On the content menu, click 'Edit design'.
- On the content toolbar, click 'Paragraph' to add text.
- Click 'Merge' to proceed.
- On the member data, click the 'First Name' or 'Last Name' however you want to personalise your newsletter.
- It will automatically be added to your newsletter.
- Click the 'Preview' option to proceed.
- Once you're satisfied with your personalised email click the exit button.
- Click 'Save and exit' to save your personalised email.