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All Tutorials /Hubspot

How to Add Lead Source in HubSpot

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a custom Lead Source property in HubSpot.

Quick summary

This tutorial shows how to add a Lead Source property in HubSpot by creating a custom lead property under Settings. It walks through each configuration step — from naming the property to selecting the field type — so your team can track lead origins accurately in the CRM.


Steps

  1. Go to Settings on the top right of HubSpot.
  2. Navigate to the Properties section on the sidebar.
  3. Select Lead properties from the properties list.
  4. Click Create property to start a new property.
  5. Fill in the property details: set Object type to Lead, Group to Lead information, and Label to Lead Source.
  6. Select a text-based field type such as single-line or multi-line text.
  7. Leave the property rules boxes unchecked and click Create.
  8. Confirm the success prompt stating "Lead Source was created".

📌 Why this matters

Tracking lead source data in HubSpot gives revenue and marketing teams a clear view of which channels are driving pipeline. Without a dedicated Lead Source property, teams rely on manual notes or fragmented data, making attribution reporting unreliable. Adding a custom lead property ensures every incoming lead is tagged at the point of capture, enabling accurate ROI analysis across campaigns. This setup is essential for any HubSpot user who wants to connect marketing spend to closed deals.
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