How to Add Instagram Feed to Mailchimp Email?

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to add your Instagram feed to Mailchimp emails.

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Follow the steps below to add Instagram feed to your Mailchimp email:

Begin by creating a new email.
Click "Design Email" to enter the email editor.
Select a suitable template for your email.
Within the email editor, access the "Content" tab and drag a "Apps" content block into your email layout.
Expand the "Instagram" option. You’ll get an option to connect your Instagram account to Mailchimp.
After connecting successfully, the email editor will display your account username, layout style options, available posts, and more in the "Apps" sidebar.
Make desired changes and preview your email to ensure everything looks and functions as expected.

📌 Why this matters

Adding your Instagram feed directly to email campaigns transforms static newsletters into dynamic social proof machines. Your subscribers see real-time content from your Instagram, creating authentic engagement that feels less promotional than traditional marketing copy.

This integration also solves the common problem of content creation fatigue—your existing Instagram posts become ready-made email content, maintaining consistent brand storytelling across platforms. Plus, when recipients engage with your Instagram content through email, you're building cross-platform relationships that increase overall social media reach organically.

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