How to Add Alt Text in Adobe InDesign

Updated on:

April 6, 2026

By:

Madhav Bhandari

Try this interactive demo to learn how to add alt text to your images in Adobe InDesign.

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Here’s a simple and quick guide on how to add alt text in Adobe InDesign:

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Right-click on the image to begin adding alt text.
Select 'Object Export Options' to open the Object Export Option panel.
Select Alt Text Source as 'Custom,' add a description for your image, and click 'OK' when done. Once done, alt text has been successfully added to the image in your InDesign project.

📌 Why this matters

Adding alt text to your images ensures your InDesign documents meet accessibility standards, making content readable by screen readers for visually impaired users. This becomes especially valuable when exporting to digital formats like PDFs or EPUBs that will be shared online or in professional settings.

Beyond compliance, alt text improves your document's searchability and SEO performance when published digitally. Many organizations now require accessibility standards for all published materials, so building this habit into your design workflow saves time and prevents costly revisions later.

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