Connect Mailchimp Campaigns to Slack Channel Updates

Quick summary

This tutorial shows you how to connect Mailchimp to Slack using a Zapier automation so your team receives instant Slack channel updates whenever a Mailchimp campaign is sent or its status changes. No code is required — just configure the trigger, action, and publish the Zap in minutes.

Steps

1. Click "Create" and select "Zaps" to begin the automation process.
2. Click "Trigger" to set up the starting event for your Zap.
3. Search for and select Mailchimp as the trigger app.
4. Choose a trigger event such as "Campaign Sent" or "Campaign Status Change" to fire the Slack update.
5. Connect your Mailchimp account to authorize the integration.
6. Specify the Mailchimp campaign or list you want to monitor.
7. Run a test to verify the Mailchimp trigger is working correctly.
8. Add Slack as the Action App in your Zap.
9. Select a Slack action event (e.g., send a channel message).
10. Connect your Slack account to authorize the action.
11. Choose the Slack channel and customize the message content to include Mailchimp campaign details such as campaign name and open rate.
12. Run a test to confirm the Slack message is delivered correctly.
13. Click "Publish" to turn on your Zap and activate the automation.