Why did this demo work?

👉 Showcasing trust and credibility:

Achieve is co-developed by learning science experts, making it a trusted solution for educators. With Storylane, Ashley created an interactive demo that allowed users to experience the platform's value firsthand—no special access required.

👉 Solving challenges, not listing features:

The demo emphasized how Achieve addresses educators’ pain points, focusing on the “why” behind each step instead of overwhelming users with features.

👉 Designed with busy professionals in mind:

Knowing educators are always pressed for time, they kept each step concise. The goal was to cut straight to the "meat" of the product—delivering value quickly and efficiently.

‍