How SumUp created an interactive demo that led to a 198% higher form submission rate

Learn how Claire Picard, Product Marketing Manager at SumUp, showcased the product through an interactive demo directly on the website resulting in an impressive 198% boost in form submission

5x
Leads
3x
Sales Velocity
Website:
https://www.sumup.com/
industry:
FinTech
lOCATION:
London, England, United Kingdom

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Digiexam's demo.

👉 Optimize Early User Experience

Consider how you can make the early exploration phase as informative and commitment-free as possible. Integrating interactive demos can significantly enhance interest in your product, and faciliate a smoother transition into product trials or demos.

👉 Efficiently Scale Product Knowledge

The creation of interactive demos, which require minimal investment in time, can significantly scale the dissemination of product knowledge. This approach not only reaches users more effectively but also enhances the organization's ability to influence deals positively and improve conversion rates.

👉 Choose the right content:

  • Be Relevant: Directly address the pain points or questions your audience may have. Tailoring your content to meet these needs increases engagement.
  • Keep It Simple: Avoid complexity and jargon in your instructions and demonstrations. Clarity and simplicity lead to better comprehension.
  • Emphasize Value: Ensure each step of your demo highlights the unique benefits and features of your product. Showing its value proposition clearly can be a game-changer.

👉 Think strategically around the walkthrough:

  • Follow Sequential Logic: Design your demo so that each step naturally leads to the next, making the learning process intuitive.
  • Benefits Front and Center: Always spotlight how your product can solve specific problems or enhance processes.
  • Show Real-World Use: Demonstrate your product’s features in actual educational settings to ground your demo in reality, making it more relatable and effective.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How SumUp created an interactive demo that led to a 198% higher form submission rate

Learn how Claire Picard, Product Marketing Manager at SumUp, showcased the product through an interactive demo directly on the website resulting in an impressive 198% boost in form submission

Website
https://www.sumup.com/
Industry
FinTech
Integrations
Location
London, England, United Kingdom

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Digiexam's demo.

👉 Optimize Early User Experience

Consider how you can make the early exploration phase as informative and commitment-free as possible. Integrating interactive demos can significantly enhance interest in your product, and faciliate a smoother transition into product trials or demos.

👉 Efficiently Scale Product Knowledge

The creation of interactive demos, which require minimal investment in time, can significantly scale the dissemination of product knowledge. This approach not only reaches users more effectively but also enhances the organization's ability to influence deals positively and improve conversion rates.

👉 Choose the right content:

  • Be Relevant: Directly address the pain points or questions your audience may have. Tailoring your content to meet these needs increases engagement.
  • Keep It Simple: Avoid complexity and jargon in your instructions and demonstrations. Clarity and simplicity lead to better comprehension.
  • Emphasize Value: Ensure each step of your demo highlights the unique benefits and features of your product. Showing its value proposition clearly can be a game-changer.

👉 Think strategically around the walkthrough:

  • Follow Sequential Logic: Design your demo so that each step naturally leads to the next, making the learning process intuitive.
  • Benefits Front and Center: Always spotlight how your product can solve specific problems or enhance processes.
  • Show Real-World Use: Demonstrate your product’s features in actual educational settings to ground your demo in reality, making it more relatable and effective.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT