11 Top Sales Enablement Tools and Software in 2023

Choosing between sales enablement tools is challenging. Would this work best for our team? Does this tool offer the features we need? Which one will be easiest to learn?

You are here because you want to decide which sales enablement tool is right for you. Also, you want to avoid the painful process of trial and error that many companies go through when choosing a solution.

We got the answer for you. In this article, we will discuss the top 11 sales enablement tools on the market right now. We’ll cover how these tools work, what they offer, and why you should consider using them in your business.

Let's get started.

What are Sales Enablement Tools?

Sales enablement tools equip your sales team with the tools, information, and knowledge they need to close deals. It’s about aligning your marketing, sales, and content teams so that every funnel stage works together.

A sales enablement tool aims to ensure that every step of the sales process goes smoothly so you can get more customers.

11 Best Sales Enablement Tools in 2023

Finding and sticking to a perfect sales enablement tool is crucial, as it will be the backbone of your sales process.

It can help you better understand your customers, their needs, and how to meet them best. But the challenge is finding the best tool that meets your needs.

That’s why we have listed the 11 best sales enablement tools and why they are our top picks,

1. Storylane

Storylane is an interactive product demo platform that helps your sales team to build, share and analyze your product demo for your business. It offers a simple drag-and-drop interface that makes it easy to create visually stunning product demos with little effort required from your end.

Storylane also features auto-personalization features that allow you to create a personalized demo for each prospect. It also offers real-time analytics on the performance of your demos, helping you track how many times they were viewed, where they were viewed, and by whom.

When your sales team shares a product demo with your prospects, they will better understand the benefits they will be getting with your product. When your prospects understand the value it brings, they will be more willing to buy your product and this will automatically shorten your sales cycle.

You can also use Storylane to create interactive product walkthroughs that can be shared across different platforms, such as social media and email campaigns, and give your sales team the tools they need to close more deals.

Pros

• Simple interface that lets you execute everything in no time.
• No-code editor with rich features.
• Availability of auto-personalization.
• Advanced demo analytics.
• "Deep Integration with CRM and other enablement tools.
• Ability to collect leads.

Cons

• Can be used only with your product
• Need chrome browser to record demos

2. Seismic

Seismic is a sales enablement tool that allows you to collect all necessary sales data, information, and content in one place. Then it enables you to provide customized materials for each buyer interaction—ensuring that your team maximizes its productivity.

Seismic delivers content that informs salespeople of the most relevant news and information, empowering them to build trust with buyers. The content recommendation feature of this software helps your sales team get relevant content throughout the buying process, updating them to meet your prospect’s needs.

Pros

• Easy to find content that is relevant to your prospects.
• Simple interface.
• Instant notification when your prospects open any materials sent from your side.

Cons

• The search feature may not work accurately sometimes.
• Folder structures are often complicated, making it challenging to find the necessary information.

3. Highspot

Highspot's platform allows businesses to deliver sales enablement through search, contextual training, application support, and guided selling to your team.

Its Sales Content Management ensures that any solution or resource sales reps may need is easily accessible. Sales reps can access content and email templates based on their prospect's characteristics, making it easier for them to personalize pitches.

Pros

• Intuitive interface and is easy to use.
• Ability to share content with your prospects even with your mobile.
• Ability to integrate with other third-party applications.  

Cons

• No availability of social chat.
• You may struggle to send pitches to multiple clients.

4. Hubspot sales hub

While Hubspot is known for its exceptional customer relationship management software, it also offers a robust set of content creation and distribution tools—making it an excellent choice for companies who need to manage large amounts of data and leads. It helps your sales team access the information they need to boost their efforts in one place, making this one of the best sales enablement tools.

Moreover, it seamlessly integrates with other applications, which means it's likely that you won't have to change how your team currently works.

Pros

• Availability of rich functionalities.
• It comes with multiple options to run campaigns.
• Availability of free CRM.

Cons

• It gets expensive quickly.
• Difficulties in modifying the existing templates.
• Limitations in reporting features.

5. Mindtickle

MindTickle Learning Board allows users to collect, store and analyze information about their learning—including key skills, analytics, and up-to-date career paths—all while staying briefed on the latest technology trends. This helps your sales team to stay ahead of the competition by providing them with the tools they need to close more deals.

Designed to train and track sales performance, the program allows admins to publish short modules that reps complete even via a mobile app. The results are then published on an internal dashboard so you can analyze how well each rep is performing to help them scale their knowledge to win more.

Pros

• The availability of the tracking feature works best.
• It allows you to gamify training to train your sales team faster.
• Intuitive interface

Cons

• You may struggle with organizing your modules.  
• It’s hard to find tasks and assignments.

6. Showpad content

Showpad is an end-to-end content management sales enablement tool that creates rich experiences and enables timely conversations between marketing and sales teams to facilitate faster revenue.

With intelligent search capabilities and additional filters, sellers can easily find the content needed to drive any deal forward.

Showpad integrates with various applications, including Gmail, Microsoft Outlook, and Salesforce—and cloud storage services like Box, Dropbox, and Drive.

Pros

• Easy to find and share content.
• It helps your sales team to get up-to-date information.
• Ability to track the actions with the document you have shared with your prospects.
• Analytics of your prospect's behavior with your shared data.

Cons

• The administrative platform can sometimes load slowly and is cumbersome at times.
• Sometimes it's hard to set up channels, tags, and users.

7. Guru

Guru helps you tap into all the expertise available within your company—from corporate knowledge to personal experience. With Guru, everyone can share and access information right in the context of their existing workflow so that what they need is always at hand.

This sales enablement tool gathers and organizes valuable information, so you can use it to inform your salespeople and accelerate the entire process. By arming them with on-demand knowledge, they'll be able to better communicate with customers—and ultimately close more deals!

Pros

• Simple to use interface.
• It helps you stay updated with its up-to-date information.
• It comes with a chrome extension that makes finding your resources a cakewalk.

Cons

• Limited integrations.
• Limitations in the editor.

8. Klue

Klue is a competitive sales enablement tool that uses artificial intelligence to help product marketers and sales teams find, organize and share insights about their competitors.

Klue helps sales teams win more deals by giving them access to the most up-to-date information about their competitors. This data is combined with knowledge gathered from field employees' interactions with customers and prospects, allowing companies to make smarter decisions faster than ever.

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That way, Sales can access the information wherever they are, making it easier to give them an advantage in every competitive environment.

Pros

• Easy to navigate interface.
• Best customer support.
• It makes competitor analysis easier with its features.
• Availability of analytics to stay ahead of crucial metrics.

Cons

• Unavailability of rich editing features.
• Doesn’t has a data storage function.

9. Membrain

Membrain's Sales Effectiveness Platform provides a suite of products like Sales Team Enablement, Sales Process Execution, Coach Enablements, and Strategy Optimization.

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This platform gives you a complete, end-to-end sales enablement solution that helps your reps execute their sales process, train for new roles and responsibilities within the company, and create and distribute content relevant to each stage of that cycle in one place.

Pros

• Visually appealing sales process.
• Simple configurations.
• The ability to identify and create detailed sales processes

Cons

• Limited integrations.
• Sometimes the interface gets complicated.

10. Monday Sales CRM

The Monday sales CRM is based on Monday’s Work OS. It empowers business owners and sales teams to manage all aspects of their sales cycle—from forecasting, opportunities, and accounts data to pipeline creation—in one centralized place.

It allows your sales team to quickly access the information they need to make decisions and take action.

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By gaining complete control over their sales pipeline, your team can manage contacts and accounts, streamline post-sales processes and sales enablement—and build customizable dashboards to see the whole picture.

Pros

• Availability of template library.
• CRM works best for clients and internal organizations.
• Availability of simple customization options.

Cons

• Lacks reporting functions.
• Lots of features make it challenging to navigate.

11. Brainshark

Brainshark helps sales representatives achieve higher close rates through our data-driven sales readiness platform. It provides the tools to ensure sales reps are always ready to make the most of any selling situation.

With best-in-class training and coaching programs, as well as innovative sales-performance insights, you can be sure that your reps are always ready to sell.

Pros

• You can create PPT and share it across your team with multiple options like a link or QR code.
• It allows you to manage your team's progress with a single dashboard.

Cons

• The admin portal is not well organized.

Stick with the best sales enablement platform

Now you know the essential tools for empowering your team with the right tools. The most important thing to remember is that sales enablement is an ongoing process. You should identify the gaps in your current strategy and fill them with the best tools available.

So your tool must allow you to educate your team, let your team effortlessly roll out product demos, and track the prospect's interaction to refine your efforts. One such tool is Storylane. It helps your team to supercharge their efforts with an interactive product demo that helps prospects understand your product and its value, all in a single place.

Want to see Storylane in action? Schedule a free demo to understand how it helps your sales team to increase their conversion rate and close more deals.

Reviews are referred from trusted sites including G2 and Capterra.