The Ultimate List of Sales Enablement Tools for 2024

Looking to build the best sales enablement tech stack? 

We’ve shortlisted top-performing tools across eight key categories—based on user reviews, peer recommendations, and our personal favorites.

Continue reading to know our top picks.

List of Best Sales Enablement Tools

Sales Enablement Tools: Detailed Analysis

1. Seismic 

Best for large enterprises requiring a comprehensive content management system that can handle complex personalization needs across diverse product lines and customer segments.

Standout features:

• LiveDocs: Automatically personalizes content based on CRM data, allowing sales reps to create tailored presentations quickly.
• Content analytics: Provides detailed insights on content performance and engagement, helping teams understand the most effective materials.
• AI-powered search: Enables quick discovery of relevant content, saving time for sales reps and ensuring they always have the right materials at hand.
• Workflow automation: Streamlines content creation and approval processes, ensuring brand consistency and compliance.

Pros:

• Robust content personalization capabilities
• Strong integration with major CRM systems
• Comprehensive analytics for content effectiveness

Cons:

• Steep learning curve for new users
• Can be expensive for smaller organizations

Pricing:

Starts at $384/year

2. Highspot 

Best for organizations looking to leverage AI-driven insights to optimize their sales content strategy and improve buyer engagement throughout the sales cycle.

Standout features:

• SmartPage technology: Creates dynamic, guided selling experiences that adapt to buyer interactions.
• Contextual intelligence: Recommends the most relevant content based on the sales context and buyer engagement.
• Pitch optimization: Uses AI to analyze successful pitches and provide recommendations for improvement.
• Integration ecosystem: Offers seamless integration with a wide range of CRM, marketing, and sales tools.

Pros:

• Powerful AI-driven content recommendations
• Intuitive user interface
• Strong analytics and reporting capabilities

Cons:

• Some advanced features may require additional training
• Pricing can be higher compared to some competitors

Pricing:

Starts at $360/year

3. Showpad Content 

Best for companies that need a flexible content distribution platform with strong mobile capabilities, ideal for field sales teams or those frequently presenting in varied environments.

Standout features:

• Content activation: Transforms static content into interactive, guided selling experiences.
• Offline access: Allows sales reps to access and present content without an internet connection.
• Content governance: Provides version control and content expiration features to ensure reps always use the most up-to-date materials.
• Buyer engagement tracking: Offers detailed insights into how buyers interact with shared content.

Pros:

• User-friendly interface
• Strong mobile capabilities
• Robust content analytics

Cons:

• Some users report occasional syncing issues
• Limited customization options for smaller businesses

Pricing:

Starts at $384/year

Also read: 2024's Best Content Management Tools

4. Storylane 

Storylane is the easiest and fastest innovating interactive demo software, supporting all three demo types: screenshot, video, and HTML. It's perfect for live demos, leave-behinds, and embedding tours on websites or in email campaigns.

Standout features:

• Auto-screen linking: The platform automatically links screens at every touchpoint as you interact with your product. 
• Editable demo content: Storylane lets you edit demo content, blur/hide content within the tool, along with bulk personalization options.
• Account reveal: Embed demos on your website, email, blogs, or landing pages and get firmographic data on anonymous demo viewers.
• Custom integrations: Seamlessly integrate with your current systems and 30+ tools like Hubspot, Marketo, Slack, Pardot, etc. 
• Detailed analytics: Gain in-depth analytics on demo performance, including completion rates, engagement metrics, and user behavior data. 

Pros:

• Fastest time to value. You can start for free and create your first demo in less than 10 mins
• User-friendly interface with no-code demo builder
• Live demo assistance with presenter notes
• Secure with SSO and SOC-2 certifications
• Proactive customer support to accelerate product adoption 

Cons:

• Does not support customization of live product environment yet
• No unlimited user seats 

Pricing

Generous free plan with paid plans starting at $480/year for screenshot demos and $6000 for HTML capture. 

5. RELAYTO 

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Best for businesses wanting to transform static presentations and documents into rich, interactive experiences, particularly useful for complex or technical products.

Standout features:

• Interactive document creation: Transforms static PDFs into engaging, interactive experiences.
• Rich media integration: Allows for the embedding of videos, 3D models, and other rich media.
• Smart content sharing: Keep your content gated, public, or private. Also set up dedicated hubs for specific prospects. 

Pros:

• Creates visually appealing, interactive presentations
• Good for complex products or services that benefit from rich media
• Relay provides in-depth analytics on document performance including views, interactions, time spent, viewer demographics, device usage, referrers, and total time per visitor.

Cons:

• May have a learning curve for creating complex presentations
• Some users report occasional performance issues with very large files

Pricing:

Starts at $780/year

6. MindTickle 

Best for businesses focused on developing a continuous learning culture, particularly those with complex products or services requiring ongoing sales skill development and knowledge reinforcement.

Standout features:

• Adaptive learning paths: Personalizes training based on individual performance and role requirements.
• Role-play simulations: Allows practice of real-world scenarios using AI-powered conversation analysis.
• Coaching insights: Provides managers with actionable data on team performance and areas for improvement.
• Gamification: Incorporates game-like elements such as point-keeping, leaderboards, badges, and competitions, to increase engagement and motivation in learning.

Pros:

• Engaging and interactive learning experience
• Comprehensive analytics for tracking learning progress
• Integrates well with existing sales tools

Cons:

• Mobile app experience could be improved
• Some users find the interface cluttered

Pricing:

Starts at $180/year

7. SalesHood 

Best for organizations that want to foster a collaborative learning environment, emphasizing peer-to-peer knowledge sharing and best practice dissemination among sales teams.

Standout features:

• Peer review and feedback: Enables sales reps to learn from each other through video-based peer assessments.
• Just-in-time learning: Delivers bite-sized training content within the sales workflow at the moment of need.
• Coaching automation: Streamlines the coaching process with AI-driven insights and recommendations.
• Content creation tools: Allows teams to create and share best practices and winning strategies easily.

Pros:

• Sales reps get selling faster with readily available training materials
• Targeted coaching based on real-world interactions improves rep performance
• Integrates well with CRM systems

Cons:

• Some users report occasional technical glitches
• May require consistent engagement from team members to be most effective

Pricing:

Starts at $480/year

8. Spekit

Best for organizations seeking just-in-time learning and knowledge management, particularly useful for teams with complex products or frequently changing processes.

Standout features:

• Embedded learning: Delivers bite-sized information directly within existing workflows and applications.
• Contextual guidance: Provides relevant information based on the user's role and current task.
• Knowledge base creation: Allows easy creation and maintenance of a centralized knowledge repository.
• Change management: Facilitates quick dissemination of process changes or product updates across teams.

Pros:

• Seamless integration with existing tools and workflows
• Reduces time spent searching for information
• Supports continuous learning and quick adoption of changes

Cons:

• May require initial effort to set up and populate knowledge base
• Some users might find constant tooltips distracting if not well-configured

Pricing:

Starts at $240/year/user

9. Salesforce Sales Cloud 

Best for businesses seeking an all-in-one CRM solution that can scale with their growth and integrate seamlessly with a wide ecosystem of sales and marketing tools.

Standout features:

• Einstein AI: Provides predictive analytics and intelligent recommendations for lead scoring and opportunity insights.
• Lightning Experience: Offers a modern, customizable user interface that can be tailored to specific roles and processes.
• AppExchange: Provides access to thousands of pre-built integrations and add-ons to extend functionality.
• Process Builder: Allows for the creation of complex, automated workflows without coding.
• Salesforce Integrations: Seamlessly connects with various third-party applications and services to enhance and streamline business processes, leveraging the power of Salesforce integrations.

Pros:

• Highly customizable and scalable to fit specific business needs
• Robust reporting and analytics capabilities
• Large ecosystem of third-party integrations

Cons:

• Can be complex to set up and administer
• Pricing can be expensive for small businesses

Pricing:

Starts at $300/year

Also read: List of Best Enterprise Sales Software

10. HubSpot Sales Hub 

Best for small to medium-sized businesses looking for an integrated sales and marketing platform with a user-friendly interface and gradual scaling options.

Standout features:

• Email tracking and notifications: Alerts sales reps when prospects open emails or click on links.
• Meeting scheduler: Simplifies the process of booking meetings with prospects.
• Deals pipeline: Provides a visual representation of the sales pipeline with drag-and-drop functionality.
• Conversation intelligence: Offers AI-powered insights from sales calls to improve performance.

Pros:

• User-friendly interface
• Seamless integration with HubSpot's marketing tools
• Scalable pricing model suitable for growing businesses

Cons:

• Some advanced features only available in higher-tier plans
• Can be less customizable than Salesforce

Pricing:

Starts at $1080/year

11. Gong.io 

Best for sales organizations wanting to leverage AI-powered conversation analysis to improve sales techniques, coach reps, and gain deeper insights into customer interactions.

Standout features:

• Call transcription and analysis: Automatically transcribes and analyzes sales calls, providing insights on key topics and buyer sentiment.
• Deal intelligence: Provides insights on deal health and risk factors based on communication patterns.
• Coaching insights: Identifies areas for improvement in sales conversations and suggests best practices.
• Reality-based forecasting: Uses AI to predict deal outcomes based on actual sales interactions.

Pros:

• Provides data-driven insights for sales coaching
• Helps identify best practices from top performers
• Integrates well with major CRM and video conferencing tools

Cons:

• Privacy concerns may arise due to call recording
• Can be overwhelming with the amount of data provided

Pricing:

Starts at $1600/year

Also read: Top 13 Sales Intelligence Tools

12. Klue 

Best for companies in highly competitive markets needing a centralized platform to gather, analyze, and distribute competitive intelligence across their sales and marketing teams.

Standout features:

• Battlecards: Creates dynamic, up-to-date competitive battlecards for sales teams.
• Market intelligence: Aggregates and analyzes market data to provide actionable insights.
• Competitive alerts: Notifies teams of important competitor moves and market changes.
• Win/loss analysis: Helps teams understand why deals are won or lost against competitors.

Pros:

• Centralizes competitive intelligence
• Keeps sales teams updated on market changes
• Helps turn competitor intel into concrete sales strategies

Cons:

• Requires consistent input to maintain up-to-date information
• Some users report a learning curve for advanced features

Pricing:

Starts at $10,000/year

13. Outreach 

Best for sales teams looking to optimize their multi-channel outreach efforts with automated sequences and AI-driven engagement insights.

Standout features:

• Sequence builder: Creates automated, multi-touch outreach campaigns across various channels.
• AI-powered engagement scoring: Prioritizes leads based on likelihood to engage.
• Actionable analytics: Provides insights on campaign performance and team productivity.
• Conversation intelligence: Analyzes sales calls to provide coaching opportunities and best practices.

Pros:

• Offers a centralized platform with all the tools needed for successful outreach and engagement
• Prioritizes data security with features like access controls and industry-standard compliance

Cons:

• Learning curve can be steep for new users
• Some users report occasional glitches in email tracking

Pricing:

Starts from $23,000/year

Also read: 2024's Best Sales Prospecting Tools

14. SalesLoft 

Best for organizations seeking a comprehensive revenue operations platform that unifies prospecting, deal management, and customer engagement in one system.

Standout features:

• Cadence automation: Enables the creation of personalized, multi-channel outreach sequences.
• Conversation intelligence: Records and analyzes sales calls to provide coaching insights.
• Deal management: Offers a unified view of deal progress and next best actions.
• Revenue Analytics: Provides detailed reporting on team performance and revenue impact.

Pros:

• Comprehensive suite of sales engagement tools
• Strong analytics and reporting capabilities
• Enables proactive intervention for at-risk opportunities

Cons:

• Can be complex for small teams with simple needs
• Some users report occasional syncing issues with CRM

Pricing:

Paid plans cost between $75 and $125/user/month

15. Vidyard 

Best for organizations wanting to incorporate personalized video messaging into their sales outreach and internal communication strategies.

Standout features:

• Personalized Videos: Send one-on-one video messages for higher engagement and response rates.
• All-in-One Video Suite: Streamline video creation, management, and analytics in a single platform.
• Boost Engagement: Keep viewers hooked with CTAs, landing pages, and interactive elements.
• In-depth Video Analytics: Optimize videos with detailed analytics, including view rates, completion times, clicks, and engagement metrics, allowing you to optimize your content for better results.

Pros:

• User-friendly video creation tools
• Improves engagement and response rates compared to text-based communication
• Better information retention and higher conversion rates

Cons:

• Some advanced features only available in higher-tier plans
• Video quality may depend on user's equipment and internet connection

Pricing:

Starts at $228/year

16. Loom 

Loom empowers sales teams with asynchronous video communication to create personalized demos, improve outreach, and gather real-time feedback.

Standout features:

• Quick demo sharing: Loom allows for fast and easy screen and webcam recording, perfect for capturing quick product demos to share with prospects.
• Frictionless asynchronous sharing: Presales reps can send Loom recordings without scheduling live calls, allowing prospects to review demos at their convenience.
• Personalized touches: Loom recordings can include intros, outros, and webcam footage to add a personal touch and build rapport with prospects.
• Real-time feedback & engagement: Loom offers features like comments and timestamps within recordings, enabling presales reps to gather real-time feedback and answer questions asynchronously.

Pros:

• Very easy to use
• Quick sharing capabilities
• Offers free plan for basic needs

Cons:

• Limited advanced editing features
• Some users report occasional issues with longer videos

Pricing:

Loom is one of the most affordable tools on this list, starting at $150/year

17. Aligned 

Aligned DSR is the easiest-to-use digital sales room software, ideal for first-time users with its intuitive interface and customizable templates.

Standout features:

• Customizable microsites: Creates branded, personalized digital spaces for each buyer.
• Customizable Templates: Offers adaptable templates to standardize selling strategies and maintain consistency across transactions.
• Secured Sharing: Protects sensitive information with six levels of customizable permissions.
• Advanced Buyer Insights: Provides real-time alerts and detailed analytics on room interactions, improving post-meeting response strategies.

Pros:

• Personalize the platform with your company's branding to make a lasting impression.
• Designed for seamless use on mobile devices, enhancing accessibility for buyers and sellers.

Cons:

• Fewer customization options for platform aesthetics.
• Achieving full benefits depends on comprehensive stakeholder engagement.

Pricing:

Starts at $348/year

Also read: 2024's Best Digital Sales Room Software

18. GetAccept 

Best for organizations with longer, complex sales cycles looking to enhance their document workflows with integrated video messaging and live chat. 

Standout features:

•  Deal rooms: provide a secure, collaborative space for all stakeholders to manage complex sales processes and documents in real-time.
• Video messaging: Allows sales reps to record and embed personalized video messages in deal rooms.
• Secure Electronic Signatures: Simplify agreements with fast, secure e-signatures, reducing sales cycle duration.

Pros:

• Comprehensive document engagement features
• Strong video and real-time communication capabilities
• Good integration with major CRM platforms

Cons:

• Some users report a learning curve for advanced features
• Pricing can be higher compared to some competitors

Pricing:

Starts at $180/year

19. PandaDoc 

Best for companies needing to streamline their document creation and e-signature processes, particularly those dealing with complex proposals or contracts.

Standout features:

• Template library: Offers a wide range of customizable templates for various document types.
• Interactive Features: Add eSignatures, fillable forms, and data rooms to your documents for a more engaging and interactive experience for prospects and clients.
• Real-Time Analytics: Track document views, downloads, and signing activity to understand prospect interest and identify opportunities to improve your sales content.
• Automated Workflows: PandaDoc automates tasks like sending reminders and chasing signatures, freeing up sales reps to focus on closing deals.

Pros:

• Accelerates proposal approvals 
• Robust template and content management

Cons:

• Some advanced features only available in higher-tier plans
• Mobile app functionality could be improved

Pricing:

Starts at $228/year

20. Qwilr 

Best for startups wanting to create visually appealing, web-based proposals and documents that stand out from traditional PDFs and offer interactive elements.

Standout features:

• Web-based documents: Creates visually appealing, interactive proposals as web pages.
• Dynamic pricing tables: Allows clients to select options and see pricing updates in real-time.
• Accept and pay: Clients can accept proposals and make payments directly through the document. 

Pros:

• Creates visually impressive, modern proposals
• Interactive elements enhance client engagement
• Proposals adapt well to various screen sizes

Cons:

• May require some design skills for best results
• Limited offline functionality

Pricing:

Starts at $420/year

How to Build the Best Sales Enablement Tech Stack?

Choosing the right sales enablement tools depends greatly on your company's size, maturity, and specific needs. Here's a comparison to guide your selection:

For growing businesses:

1. CRM: HubSpot Sales Hub (Free or Starter plan)
2. Content Management: Google Drive or Dropbox
3. Demo Tool: Loom or Storylane (Starter Plan)
4. Proposal Software: PandaDoc or Qwilr (Basic plan)
5. Video Messaging: Vidyard (Free plan)

These tools offer robust features at lower price points, often with free tiers that allow small teams to get started without significant investment.

For mid-market companies:

1. CRM: HubSpot Sales Hub (Professional plan) or Salesforce Sales Cloud
2. Content Management: Showpad Content
3. Sales Training: MindTickle
4. Demo Tool: Storylane (Growth Plan)
5. Video Messaging: Vidyard (Pro or Business plan)
6. Proposal Software: PandaDoc
7. Sales Engagement: SalesLoft

This stack provides more advanced features and scalability, suitable for teams with more complex needs.

For enterprise companies:

1. CRM: Salesforce Sales Cloud
2. Content Management: Seismic
3. Sales Training: SalesHood
4. Demo and presentation Tool: Storylane (custom pricing), RELAYTO
5. Sales Engagement: Outreach
6. Conversation Intelligence: Gong.io
7. Competitive Intelligence: Klue
8. Digital Sales Room: GetAccept

Remember, the key to a successful sales enablement tech stack is not just in selecting the right tools, but in ensuring they integrate well with each other and align with your sales processes. 

Wish to see how Storylane can be a great addition to your enablement tech stack? Start a free trial!