Navattic vs Walnut vs Storylane (2026)

Every page ranking for walnut vs navattic tells you roughly the same thing: Navattic is the marketing and product-led pick, Walnut is the sales-led pick. That split is real, and I will not pretend otherwise. But it is also incomplete, and here is my thesis: the bigger differences are how you buy each one, which plan unlocks what you need, and where each vendor's AI agent lives.

I run marketing at Storylane, so I have a horse in this race. I am going to earn that later, not now.

This is a fair read of two good products, built for buyers who want a decision instead of a definition. You will get the feature table, the pricing each vendor actually publishes, the costs nobody advertises, and only then my honest take on where a third option fits.

Last updated: October 2026. Every Navattic and Walnut fact below was re-checked on the vendors' own websites on October 1, 2026. We removed price estimates and review figures we could no longer verify.

Definition: An interactive demo platform captures your product as clickable, guided screens, then lets you share those demos on your website, in emails and inside deals so buyers can experience the product without waiting on a rep.

That waiting is the tax Navattic and Walnut both promise to remove. They just remove it in different ways.

Walnut vs Navattic at a glance

Here is the fast version before we go deep. If you only read one block, read this one, then jump to the section that matches your team.

Sources: navattic.com/pricing and walnut.io/pricing, checked October 1, 2026.

The pattern is consistent. Navattic wins on getting started (a free HTML demo, analytics on its entry team plan). Walnut wins on price transparency and on packaging presenter seats and sales features for a controlled, sales-led motion.

Keep asking one question as you read on: which constraint actually binds your team right now, budget-to-start or depth-at-scale? Your honest answer decides more than any single feature does.

What is Navattic?

Navattic is an interactive demo platform aimed at marketing and product-led teams, and increasingly at sellers. It captures web applications as HTML "in a pixel-perfect state", including hover states and animations, and its product page also lists mobile and desktop apps as supported (Navattic ships a Mac and Windows desktop app). The output is designed to sit on your website and in campaigns, which is why marketers reach for it first.

Its core users are demand gen and PMM teams who want interactive product demos on landing pages without engineering help. Around that core, Navattic now offers Copilot for AI demo building, Launchpad for sellers to send demos and videos to prospects, and Navattic Agents.

• Capture: HTML capture of web apps, with mobile and desktop apps listed as supported.
• Distribution: website embeds, share links and lightbox popups; Launchpad for sellers.
• Integrations: HubSpot, Salesforce, Marketo, Segment, ZoomInfo, Chili Piper, Calendly, Outreach, Salesloft and more.
• AI: Copilot (generate, prompt and review, capture editing), AI voiceovers, AI avatars, translation into more than 20 languages, and Navattic Agents that guide and qualify prospects.

The reason Navattic feels light is deliberate. It optimizes for a marketer publishing a demo this afternoon. For a deeper look at the field, see our Navattic alternatives guide.

What is Walnut?

Walnut comes at the same category from the sales side. It captures your product "as interactive HTML, not screenshots", and packages demos for sellers: every plan includes presenter seats alongside editor seats, and higher plans add sandbox demos, Advanced Salesforce, Walnut Uncover and Digital Sales Rooms.

The AI layer is broad. Walnut lists AI Mode (describe the demo and Walnut drafts it from your captured product), AI guide text, AI content editing, AI avatars as part of video overlays, InsightsAI for analytics questions and Buyer Xpert, an AI agent inside the demo. Most AI features draw on an annual pool of AI credits included with each plan.

• Capture and build: HTML capture with a guided capture flow and AI Mode.
• Distribution: Playlists on every plan, Sales and Customer Hub Playlists on Accelerate, Digital Sales Rooms on Scale.
• Enterprise depth: Walnut Uncover (ZoomInfo, Demandbase, 6sense or Clearbit), Advanced Salesforce app, SSO and SCIM, Data API on Scale.

The trade-off is the mirror image of Navattic's. You get sales packaging and a visible price, but no free way to start. Our Walnut alternatives roundup covers the rest of the field.

Navattic vs Walnut: feature-by-feature comparison

This table is the spine of the decision. I grouped it the way a buyer evaluates, from capture through pricing.

Read the table as two packaging philosophies rather than a scoreboard. Navattic puts analytics and Salesforce low in its ladder; Walnut puts presenter seats and sales features front and center and shows you the price.

Walnut vs Navattic pricing compared

Pricing is where the two diverge most sharply, mostly in what they publish.

Navattic does not publish dollar prices for Base or Growth, so we do not quote one. Older comparisons (including an earlier version of this page) printed estimates; we removed them because they cannot be checked against Navattic's site. Walnut's prices are published, so you can budget Walnut before a sales call and need a quote for Navattic.

One caution on both columns: the list price is the floor, not the ceiling. Add-ons and tier jumps are where the real spend hides, which is why the total cost section below matters more than this table. For the wider category, see our interactive demo software pricing breakdown.

AI capabilities compared

The two products aim their AI at different jobs. Navattic's Copilot helps a builder generate and edit demos, and Navattic Agents act as a website-facing agent that guides and qualifies prospects, can demo key workflows and can route a visitor to book a live sales call. Walnut's AI Mode drafts demos and playlists from your captured product, InsightsAI answers analytics questions, and Buyer Xpert answers buyer questions inside an interactive demo, by text or voice, and can escalate to a meeting or a rep.

The real AI test for this category in 2026 is maintenance. When your app's UI changes, does the AI keep the demo in sync, or does someone rebuild it by hand? Ask both vendors to show you exactly that workflow on your own product before you weigh their AI claims.

Analytics and CRM pipeline attribution

This is the section most comparison pages skip, and it is the one that decides whether your demo tool earns its budget. Navattic puts account identification, A/B testing, interest areas and pipeline impact on its Base plan. Walnut adds deal analytics, InsightsAI and Walnut Uncover on Accelerate, with an Advanced Salesforce app that lets reps launch demos and see deal analysis inside Salesforce.

The buying test is straightforward. Ask each vendor how demo engagement maps to a pipeline stage without a brittle middleware chain, and whether that mapping survives a messy, real CRM. If your goal is to reduce and qualify demo requests, clean attribution is the mechanism that gets you there.

Ease of use and getting started

Navattic lets you start free and publish an HTML demo before anyone approves a budget. Walnut routes every plan through "Book a demo", and its pricing FAQ says most teams are creating their first personalized demos within two weeks with onboarding from its success team. Review sites like G2 carry plenty of opinions on both; read the recent one and two star reviews for the workflows your team cares about, since that is where real limits surface.

Score the tools on the seams, not just the star rating. Test the transitions (capture to edit, demo to video, demo to form) when you trial each one.

Total cost of ownership and hidden add-ons

Sticker price is the smallest part of what you pay. Both platforms gate meaningful capabilities behind tiers or add-ons, so the real number is the loaded annual cost after you add what your team actually needs. Budget for these watch-outs before you sign:

• Security: SSO sits on Navattic Growth and on Walnut Accelerate (an add-on on Ignite).
• Branding: white labeling is an add-on on Walnut Ignite; custom domains are on Navattic Growth.
• Delivery: Walnut Digital Sales Rooms and offline demos are add-ons below Scale; Navattic offline demos are on Enterprise.
• Localization: Navattic demo translation is on Growth; Walnut advanced translations are an add-on below Scale.
• AI usage: Walnut's AI draws on an annual credit pool with paid top-up packs; both vendors price their buyer-facing agents by conversation.
• Maintenance labor: every UI change can mean re-capturing screens, which is a real payroll cost.

Illustrative worked example (hypothetical numbers): say you outgrow Walnut Ignite's three editor seats and move to Accelerate at $1,550 per month, or $18,600 per year, which replaces the entry price rather than adding to it. Add demo maintenance at four hours per week and a loaded $75 per hour, about $15,600 per year in labor. That is about $34,200 in true annual cost before add-ons, and only the first number appears on a pricing page.

Run the same math on Navattic with the quote you receive for your seat count. The point is to compare loaded cost to loaded cost, not sticker to sticker.

Export and switching cost: vendor lock-in

Lock-in is not hypothetical. Both tools host your demos on their own platforms, and neither pricing page lists a way to export a working interactive demo you could run elsewhere. Offline demos (Navattic Enterprise, a Walnut add-on) give you a downloadable copy for events, not a migration path.

What migrating actually costs is rebuild time, not a file transfer. Plan for re-capturing flows, re-recording voiceover and re-wiring analytics if you switch, and ask each vendor before you buy what you can take with you.

Which one should you choose?

Strip away the noise and the navattic vs walnut decision is about your motion, not the feature grid. Match the tool to how you actually sell, then pressure-test it against your own product. If you want the wider landscape first, our list of other demo tool alternatives and a broader sales tech stack view can frame the choice.

Choose Navattic if:

• You are a marketing, PLG or inbound team that needs HTML demos live on the website fast.
• You want a free plan to test before committing budget.
• You want account identification, A/B testing and Salesforce on your entry team plan.
• You want a website agent that qualifies visitors and books calls (Navattic Agents).

Choose Walnut if:

• You run a sales-led motion and want presenter seats packaged into every plan.
• You want a published price you can budget before talking to sales.
• Advanced Salesforce, Walnut Uncover and SSO and SCIM on one mid-tier plan are what you need.
• You want an AI agent inside the demo itself (Buyer Xpert) rather than on the website.

If you sit between those two profiles, running marketing demos and sales demos off one product, neither answer fits cleanly. That in-between team is exactly who the next section is for.

The third option: where Storylane fits

Full disclosure: this is us. I told you I would earn this, so here is the honest version, including where we do not fit. Storylane's Demo Suite exists because most teams are not purely marketing-led or purely sales-led, and the tools above nudge you to pick a side.

The gap is real: most teams either build marketing tours for the website or heavy presales environments, and few tools tell the story of what the product actually delivers in between.

Storylane details from storylane.io/plans and storylane.io/repx, checked October 1, 2026.

Storylane Demo Suite pairs screenshot, video and HTML demos with Hubs, so one team can run self-serve website demos and tailored sales demos without buying two tools. RepX, our AI agent, talks with website visitors over text, voice and video, pulls up relevant demos, qualifies them and books meetings. Pricing starts with a free plan and a $40 per seat per month Starter plan billed yearly, with Growth at $500 per month for 5 seats.

Where we do not fit: if you only ever need a single HTML demo on one landing page, Navattic's free Starter plan is a lighter choice, and I would tell you to take it. If you need sandbox demos on a mid-tier budget, Navattic Growth and Walnut Accelerate both include them below the enterprise level, while Storylane puts sandbox on Enterprise. Storylane Demo Suite earns its keep when you run demos across marketing and sales and want one system for them.

Choose Storylane Demo Suite if:

• You need a no-code interactive demo platform your team can use on day one
• You want Hubs to share multiple guided demos and documents with prospects
• You want to test before committing: Storylane has a free plan

Comparing other pairs? See Storylane vs Navattic, Storylane vs Walnut and Walnut vs Reprise.

FAQ

Is Navattic or Walnut better?

Neither is better in the abstract. Navattic is better for marketing, PLG and inbound teams that want a free HTML demo to start and analytics on their entry team plan. Walnut is better for sales-led teams that want presenter seats, a published price and Salesforce depth on a mid-tier plan. Pick based on your motion, then test both on your own product.

Is Navattic or Walnut free?

Navattic offers a free Starter plan with one seat and one HTML or media demo. Walnut's pricing page lists no free plan; its entry Ignite plan is $575 per month billed annually, and every plan starts with "Book a demo".

How much do Navattic and Walnut cost?

Walnut publishes its prices: Ignite is $575 per month and Accelerate is $1,550 per month, both billed annually, and Scale is custom. Navattic's Base and Growth plans are billed annually but the pricing page shows no price, so Navattic paid pricing is quote-based; Enterprise is custom.

Do Navattic and Walnut have AI agents?

Yes, both do. Navattic Agents guide and qualify prospects, answer questions and can route visitors to book a live sales call, priced by conversations and agents. Walnut's Buyer Xpert answers buyer questions inside an interactive demo by text or voice and is a paid add-on metered per answered conversation.

Which is better for sales engineers and presales teams?

Walnut includes presenter seats on every plan and adds sandbox demos, SSO and Advanced Salesforce on Accelerate. Navattic adds sandbox demos, sales integrations (Gong, Salesloft, Outreach, Seismic, Highspot) and SSO on its Growth plan. Presales teams should price both mid-tier plans side by side.

Can I export demos from Navattic or Walnut?

Neither pricing page lists a way to export a working interactive demo to run on another platform. Both offer offline demos (Navattic on Enterprise, Walnut as an add-on) for events, so factor rebuild time into any switching decision.

Sources

• Navattic pricing, interactive demos, Launchpad, Agents, integrations and desktop pages (navattic.com), checked October 1, 2026
• Walnut pricing, interactive demos and Buyer Xpert pages (walnut.io), checked October 1, 2026
• Storylane plans and RepX pages (storylane.io), checked October 1, 2026

Ready to see the middle option for yourself? Book a Storylane demo, or start on the free plan and build your first interactive demo today.