Reasons to have a Demo Experience Platform in Your Organization

Reasons to have a Demo Experience Platform in Your Organization

Harry Mckay
November 1, 2022
min read

Your typical sequence for a product demo looks something like this: your prospect is interested in your product and schedules a demo. You then find out about their business, identify their pain points, and use your demo to match what you know they need.

While this strategy is effective at moving prospects through the sales pipeline, it may not be enough to stand out amongst competition.

To differentiate yourself and stay on top of your prospect's mind, you have to showcase your product in a way that shows how it can be used to solve their problems.

This is where a demo experience comes in! An excellent demo experience shows your prospect how to use your product and helps them see how it can solve their problem.

They work on delivering a personalized experience so value and integrity instead of trying to sell hard.

In this article, you will know why a demo experience platform is essential for your organization and how you can stick with the best solution.

Let's explore. 

What Does Demo Experience Platform Mean?

A demo experience platform is a no-code platform that creates a virtual clone of your product with all the functionality and features. With this platform, your product's functionality and visuals are replicated without being tied to the back end.

You can tailor an immersive story about the buyer’s problem and how it might be solved with your solution. As it allows your prospect to feel the value of your product, it makes the sale much more accessible.

Why Should You Invest in a Demo Experience Platform?

You can beef up your SaaS product demo when you plug the demo experience platform into your tool stack. Here are some reasons why you have to invest in an interactive demo tool; 

1. Gives first-hand experience of the product

Interactive product demos are a great way to generate leads. Toplyne, implemented product tours on their website and saw a huge increase in conversions. 

Your prospects need a well-rounded explanation of the features and value of your product before making a purchase decision. In this scenario, using old-school presentations may turn them off and burn a hole in your conversion rates. 

With a demo experience platform, you can create an interactive product demo that allows prospects to tour your software and explore its features and benefits on their own. This way, they'll make more informed purchasing decisions by understanding the value of your solution as opposed to just reading about it in a sales pitch or presentation.

2. Boosts your sales efficiency 

Not all your prospects are the same. They may have different needs and need other solutions offered on your product. In this case, leading your sales efforts with the same template results in nothing! 

A demo experience platform makes this process a cakewalk, as you can create multiple product demos for different use cases in a matter of minutes. With the no-code editor feature, you can simply capture and roll out an engaging demo that captures the attention of your prospects, as it’s tailored to their needs. 

3. Personalize your product demos

Personalization will help craft the perfect message for your prospect. This makes them feel connected rather than leaving them as a random name on their list. 

With the demo experience platform, you can play with multiple features and add basic information about your prospect into your demo to make it more than a sales demo. When you use perfect automated demo software like Storylane, you can save more time in the personalization part, as it automatically injects the basic information of your prospect by pulling it from your CRM. 

4. Convinces your prospect 

When your prospects see your product in action and witness their problems getting resolved on every step they do with your demo, they are more likely to convert. 

A demo experience platform helps you to convince your prospect to invest in your product by showcasing the value of your product in a way that slides into their minds. 

5. Eliminate common obstacles to buying

A demo experience platform can help you eliminate common obstacles to buying. If your prospect doesn't know what they need or how your product works, they won't buy from you.

A demo allows potential customers to interact with your product and weigh its benefits for themselves, allowing them to understand the value over the price tag. 

6. Extend the reach of your sales team

A demo experience platform can extend the reach of your sales team by providing more opportunities to engage with prospects. With the help of this tool, your team can embed the demo on social platforms and on websites to convert the traffic to leads to fill your sales pipeline.

Here is how Wingman uses a product demo on their website to capture leads, 


Once you click on the CTA, you will end up on a page where you have to submit your details to experience the product. This way, you can generate quality leads who have already experienced your product. 

Moreover, when you have a high-quality demo, it becomes easier to get in front of decision-makers and influencers who may not be open to a sales call.

7. Transparent pipeline 

With a demo experience platform, you will get accurate data about how your prospects interact with your product demo. So your sales team can move the prospect down the pipeline based on their activities or even tailor a follow-up with the data. 

Using Storylane, you can take this to the next level, as you will get a real-time notification on Slack when your prospect interacts with your product demo. You will also get data on how often they interacted with the demo, how long they spent with it, what section they stopped at etc.

Based on these insights at your fingertips, you can tailor your demo to drill the maximum out of it. 

How to Choose a Demo Experience Platform?

Many tools can help you create a demo. However, not all of them are created equal. When choosing the best demo experience platform for your needs, there are several factors to consider.

Here are some to help you pinpoint the best demo software;

1. Decide what your needs are

Before shopping for the best sales demo tool, decide your needs. What features do you need? Do you want to create an interactive demo? How detailed do you want the experience to be? These are just some questions you should ask yourself before choosing a tool.

Consider the number of features you need. It can be the availability of a no-code editor, integrating options, use cases, seamless team collaboration features, auto personalization, analytics, and much more. 

For example, no-code editors are a great way to go if you want to create a polished demo without getting buried in the coding stuff. The same applies to finding all your needs. 

Consider those and jot down your most required features. Then, use those answers to determine what you need in your sales demonstration tool.

2. Make a list of the products that meet your needs.

Based on the features you have listed above, make a list of the products that meet your needs. This will help you narrow your search and focus on the products that serve you the best.

Once you have the list of products, please review them carefully. If you choose 6-7 products, narrow down further with their ratings. You can use trusted platforms like G2 and Capterra to take this step forward. 

Read reviews and testimonials from other customers to see their experiences with each product. Make sure they can meet all your needs before making a final decision.

3. Choose a demo platform that scales with your organization

Ensure that you choose the platform that allows team collaboration features to get the most out of your sales demonstration efforts. This will allow you to scale your sales demonstration across your entire organization. This can be especially helpful if your marketing/sales/product and CS team need access to the same information at once.

Storylane has all these features and allows you to work seamlessly across all departments and collaborate on a single platform. As it’s easy to use with your existing tools, you don’t have to worry about leaving your existing system behind and having to learn a new one.

This way your team can collaboratively work on the same page without worrying about the time and cost of switching to a new system.

4. Determine your implementation timeline

It's important to understand that there is no one-size-fits-all solution for sales demonstration tools. Each product has its advantages and disadvantages, so it's important to compare all your options before making a final decision. If you have time constraints, choosing a platform with simple implementation features might be better.

Within an hour of using Storylane, Toplyne was able to embed an interactive demo on their website to showcase its features to more prospects. 

5. Consider your budget

Budget plays a significant role in deciding the best software available. But if your demands are more, you can't stick with the best software that fits your budget bracket.

In the early stages of your business, it is best not to put too much emphasis on the price tag. It would be best if you focused more on the features and functionalities of the software, which will help you in the long run.

6. Get a free trial

Before you go ahead and purchase the software, it is a good idea to get a free trial version of it. This will help you understand how the software works and what features it has to offer. You can use the product for at least a week so that you can assess whether or not it's something that meets your requirements.

But again, you can't test drive every car you love, so narrow down your product list and try the best 2-3 products to make the best decision. 

Land with a one-stop solution 

Now you have the complete guide in front of you. All you have to do is to find a demo experience software that helps you roll out a polished product demo. The challenge is that you have multiple options, but none of the demo experience software offers a free trial to test the product except Storylane.

Storylane is a demo experience platform that caters to all the features you need for your product demo. Here are the major features that come with Storylane, 

  • A no-code editor helps you create a compelling demo with rich editing features. 
  • An auto-personalization feature that takes care of the personalization without your interference. 
  • It integrates with your existing CRM. 
  • It allows you to provide customized, up-to-date demos by syncing the Auto Personalization and Auto Date/Time Editor features with your CRM.
  • It allows you to make multiple demos for different use cases and equip your sales rep to deliver a better experience. 
  • It comes with analytics that helps you stay updated with your prospect's actions with your product demo. 

With all the features under one roof, you can create and roll out a demo experience that narrates a story about your product rather than simply listing the features! 

Are you still wondering whether Storylane can help you hit the mark? Test yourself by scheduling a free demo. We help you to make informed decisions about investing in a demo experience platform. 

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