10 Awesome Interactive Demo Examples

Here’s something for the numbers fanatic in you:

• On average, buyers spend a whopping 40 minutes exploring a product by interacting with a personalized demo
• Interactive demos have 3x the engagement compared to plain old video demos on platforms like TrustRadius 
• Interactive demos shrink sales cycles by a cool two weeks
• Oh, and vendors who leverage interactive demos? They're reporting a sweet 15% increase in MQLs

Talk about making an impact!

So, if you're ready to discover the magic of interactive demos, buckle up and get ready for some seriously awesome examples coming your way. 

What is an Interactive Demo?

An interactive demo is a self-guided walkthrough of a software that gives prospects a hands-on experience of the product. 

Think of it more like a test drive you’d go on before purchasing a car - you get to see the car and its functionalities in action and decide it’s worthy of a purchase.  But it’s also not like a trial. Interactive demos are much easier to figure out because the next steps have already been laid out for the prospect. 

Unlike traditional static demos or one-way product demo videos, interactive demos provide a personalized, immersive experience and help to prove your product’s value faster. 

10 Awesome Interactive Demo Examples

We collated 10 best examples of interactive demos and how they were used to increase engagement among website visitors or close more deals. We looked at the ease-of-understanding, how useful the demo has been to the business, and how well-written the copy within is. 

Keep reading to see our favorite interactive demo examples that you can take inspiration from!

1. Clari Revenue Platform Tour

• Clari’s demo flow is very linear and makes it easy for the viewer to go through the problem and end with the solution. 
• Halfway through the interactive demo, they use a smart pop-up that asks the viewers if they want to see a live demo. This is a great way to nudge more user engagement and convert if they are convinced already.
• The tooltips used in the interactive demo also show a comparison of what they are replacing and how efficient they are with data. For example, they replace excel sheets to identify revenue leaks. This way, you know what is the better option. 

2. Fulcrum Job Tracking

• This demo makes the most of interactive elements like drag-and-drop functionality and customizable views, giving the viewer complete control to choose what they want. 
• The demo covers only critical pain points and strikes a fine balance between conveying their value prop and not dumping too many features at once. 
• If the viewer is convinced, their details are captured via a form at the very end. This becomes helpful for the Sales team to structure relevant followups. 

3. Stairwell Security Platform

• Captivating visuals, interactive elements such as the quick checklist at the beginning, and seamless transitions highlight the platform's comprehensive security solutions.
• Stairwell allows users to search for specific feature demos, making it convenient to experience their most needed features first.
• The checklists used in the demo serve as guides to assist users in completing the key steps which they might otherwise miss.  
• Because there are multiple product flows to choose from, users get the power to choose their own adventure based on their use case. 

4. Ignition

• Ignition’s interactive demo starts with a personalized intro video from a product specialist. This sets a helpful context to the demo flow and adds the human element.
• The lead form at the very beginning helps the Ignition team capture details of high-intent leads before they proceed.
• The number of steps in the demo mentally prepares the viewer for the time they should invest and also indicates progress made.
• The demo closes with a strong CTA to start a free trial of Ignition that is easily attributable. 

5. Gong

• Gong's interactive product demo includes experiential elements such as the Deal board, Filters, Timeline, Track location, etc.
• The benefits of each feature is communicated clearly and reflects that the product  was built purposefully. 
• It has a lead form embedded in the very beginning of the demo to capture details of high-intent leads that the Sales team can later followup with. 
• The demo’s theme stays true to Gong's product branding and instills a sense of familiarity in the viewer. 

6. Ghostwriter.ai

• Ghostwriter.ai's product tour is spread across all sections of the software, allowing users to learn the tool comprehensively as they need.
• The contextual onboarding approach enhances the learning experience by providing relevant information when users need it.
• Tooltips ensure the context for all key features is provided and powers the self-serve motion.
• The progress bar helps the user visualize how much time they've to invest in the demo and how they're progressing

Also Read: Use Interactive Product Demos to Convert Users Across Marketing Funnel Stages

7. Intros AI

• This interactive demo is short and crisp with just 8 steps to draw the viewer in and keep initial engagement high.
• Then they move to the additional flows showing in-depth product functionality around 5 to 15 steps with tooltips that offer clear benefits of each feature.
• The most attractive element here is how the interactive demo does not have any unnecessary transition steps, and they highlight 2 to 4 features - the "aha" moments that are unique to their product.

8. Toplyne

• Toplyne's interactive product demo effectively utilizes tooltips as their major focus in the interactive product demo to show how pipeline management can be done very easily.
• Toplyne wisely includes intros and outros in its design approach. They use modals for the first step, the last step, and when introducing a new screen, effectively guiding users through the process.
• The tone of the content is super casual, resembling a conversation. This conversational tone creates a friendly and approachable user experience.

9. Afi Labs

• Afi Labs uses custom colors in their interactive demosto provide a consistent brand experience. 
• The progress bar in this design effectively tracks your progress through each element.
• The previous-next buttons contribute to a seamless experience, allowing users to retain information provided in various tooltips.

10. Vieworks

• Unlike other tools, Vieworks guides users through tasks instead of just presenting features.
• The welcome modal introduces users to the tour, while tooltips provide contextual information about each feature.
• Vieworks' progress bar and marker help users stay on track and monitor their progress. 

Step Up Your Interactive Demos with Storylane

With interactive product demos, 

• Toplyne was able to witness a growth of 25% in their marketing leads and an increase in trial signups‍
• Groundswell was able to enable its sales team to setup and customize multiple demo environments in no time‍
• Quorum was able to accelerate its enterprise deals by 2-4 weeks with guided demo environments

Ready to create your first interactive demo? Create it for free on Storylane!