Groundswell enabled its sales team to setup and customize multiple demo environments in no time with Storylane's no-code editor.
Groundswell is a modern corporate giving platform for companies that want to make philanthropy an employee benefit. Groundswell allows companies to support charitable demand by providing tax-advantaged personal giving accounts to employees, like a 401(k) for charitable giving. Groundswell’s proprietary Philanthropy-as-a-Service platform gets a company’s giving program up and running within hours and eliminates the administrative burden of managing a donation matching program.
Founded by serial social entrepreneurs, Groundswell aims to democratize corporate giving and unlock the modern philanthropist in everyone. The company is headquartered in Los Angeles, CA and backed by GV, Human Ventures, Felicis, and Moonshots Capital. To learn more, visit www.groundswell.io
Initially, Groundswell’s sales team manually created and used a sandbox environment for about six weeks but then started to face many limitations with that. Foremost of all was the ability to scale up the operations, which, in addition to the tedious process, was becoming more difficult to achieve through a small sales team. More precisely, Groundswell wanted,
All these posed serious challenges in getting an effective sales motion running. As a result, they started searching for an interactive product demo platform that would fit their use cases.
Groundswell’s sales team was looking for a fully integrated, interactive product demo platform to build and share personalized demo environments. Their top priority was to arm the sales team with demo environments that could be created and customized quickly.
While evaluating a demo experience platform, they wanted to:
While testing out Storylane’s demo creation capabilities, Groundswell was able to create a set of demos for their sales team easily without any coding. They could customize demo environments and update them with new features they launched in real-time using Storylane’s demo editor.
Groundswell’s sales team was able to give their prospects a hands-on experience of how their product works through these custom demo environments. With Storylane, the sales team was also able to create personalized interactive demos that could be repeatedly shared with small, mid-market, and enterprise-level prospects.
Storylane’s free trial gave the sales team enough time to evaluate the extent to which Storylane’s interactive demos could highlight Groundswell’s features.
Brooke Morrissey, the Product Marketing Manager at Groundswell, loved how little time and effort was needed to build and manage demo environments created in Storylane.
A few features in Storylane that the sales team at Groundswell love are:
“We have our product team pushing releases all the time. I can create guided demos using Storylane for our sales team to show prospects, features before they have gone live and are coming up in weeks or months.”
Brooke Morrissey, Product Marketing Manager at Groundswell
Groundswell’s interactive product demos have been well-received by their customers. Using Storylane to create product demos has enabled Groundswell to showcase its value, and tailor the product demo experience to their prospects.
Groundswell is excited to try out using guided product demos for their marketing campaigns. They are planning to leverage these guided demos for multiple stakeholders involved in the decision-making process. By bringing in Storylane’s interactive demos for more marketing use cases, Groundswell will be exploring it as an avenue to increase their lead generation efforts as well.