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How Fulcrum received 32k+ views, 400+ leads, and 280h+ of watch time

Learn how Josiah, Content Marketing Manager at Fulcrum, created an interactive demo that allowed web visitors to experience Fulcrum firsthand, resulting in impressive outcomes:

  • 32k+ impressions
  • Over 280 hours watching time
  • 400+ leads
Saas, ERP
Minneapolis, Minnesota, United States

Why did this demo work?

We enjoy taking apart and better understanding interactive demos.  So, without wasting any more time, let's begin and delve into the details.

📌 Focus not only on the product features but also on the key JTBD.
Josiah created a demo that guides users through the software, showcasing typical manufacturing steps. However, it also emphasizes essential components like sales, scheduling, purchasing, and job tracking.

📌 Personalize whenever possible.
Josiah and the team used custom parameters to create prospect-specific flows. This enabled viewers to see their names and company information within Fulcrum—an approach Josiah believes makes it even easier for them to envision themselves using the software.

📌 Conduct thorough research beforehand.
Leading up to the creation of the flows, Josiah and the team invested time in research—listening to customer calls, analyzing customer traffic, and reviewing popular web pages. Combining this research with their intuition helped them identify the most significant differentiators to highlight.

📌 Maintain an air of mystery; don't reveal everything.
The objective of the interactive demo was to provide a glimpse of Fulcrum's capabilities, with the hope that visitors would be eager to learn more and schedule a demo.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."