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How Ignition converted 10% of viewers to paying customers

Learn how Michael created an interactive demo for Ignition that converted an impressive:

  • 23,931 - Impressions
  • 5,134 - Leads
  • converted 10% of viewers into paying customers
Fintech, Saas
Surry Hills, New South Wales, Australia

Why did this demo work?

We love a good demo teardown. In other words, analyzing why a specific interactive demo worked and breaking it down to the smallest details so that both a beginner and an advanced creator can extract value from it. Without any more dilly-dallying, let's get the ball rolling.

📌 Consider the interactive demo as a lead generation tool from the start.
Michael's main objective was to utilize the demo as a lead generation tool on their website, so he included a lead form at the start. This allowed him to collect a numerous number of new leads.

📌 Personalize the demo for  existing contacts.
Michael leveraged Storylane's integration with Hubspot, so he also provided ungated demo versions personalized to their existing contacts in the CRM. This, in return, significantly impacted the engagement rate. Who doesn't like personalized content?

📌 Focus on the 'AHA' moments
In close collaboration with his sales team, Michael created the quickest route to the 'aha' moments in the app, as he wanted to shorten time-to-value for the viewers as much as possible.

📌 Highlight only the key features
Each step emphasizes only important features designed to capture attention and generate interest, which resulted in moving viewers down the funnel and making them become paying customers.

Check out the LinkedIn Story.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."