10 Awesome Interactive Demo Examples - 2024

The benefits of interactive demos are well documented: 

On average,

• On average, buyers spend a whopping 40 minutes more exploring a product by interacting with a personalized demo.
• Interactive demos get 3x the engagement compared to plain old video demos.
• Interactive demos shrink sales cycles by a cool two weeks.
• Oh, and vendors who leverage interactive demos? They're reporting a sweet 15% increase in MQLs.

Talk about making an impact!

So, if you're ready to discover the magic of interactive demos, buckle up and get ready for some seriously awesome examples coming your way. 

What is an Interactive Demo?

An interactive demo is a self-guided walkthrough of a software that gives prospects a hands-on experience of the product. 

Think of it more like a test drive you’d go on before purchasing a car - you get to see the car and its functionalities in action and decide if it’s worthy of a purchase.  But it’s also not like a trial. Interactive demos are much easier to figure out because the next steps have already been laid out for the prospect. 

Unlike traditional static demos or one-way product demo videos, interactive demos provide a personalized, immersive experience and help to prove your product’s value faster. 

10 Awesome Interactive Demo Examples

We collated 10 best examples of interactive demos and how they were used to increase engagement among website visitors or close more deals. We looked at the ease-of-understanding, how useful the demo has been to the business, and how well-written the copy within is. 

Keep reading to see our favorite interactive demo examples that you can take inspiration from!

1. Clari Revenue Platform Tour

• Clari’s demo flow is very linear and makes it easy for the viewer to go through the problem and end with the solution. 
• Halfway through the interactive demo, they use a smart pop-up that asks the viewers if they want to see a live demo. This is a great way to nudge more user engagement and convert if they are convinced already.
• The tooltips used in the interactive demo also show a comparison of what they are replacing and how efficient they are with data. For example, they replace excel sheets to identify revenue leaks. This way, you know what is the better option. 

2. Productboard

• With just 10 steps and a horizontal progress bar, the demo indicates beforehand  the minimal time commitment required to watch it, likely improving the completion rates. 
• Productboard's demo covers only critical pain points and strikes a fine balance between conveying their value prop and not dumping too many features at once. 
• The back button allows users to navigate back and forth within the demo without reloading it every time. 

3. SentinelOne

• SentinelOne has separate product flows to showcase its broad breadth of capabilities. This gives users the power to choose their own adventure based on their use case. 
• Captivating visuals, interactive elements such as the quick checklist at the beginning, and seamless transitions highlight the platform's comprehensive security solutions.
• This interactive demo uses a custom lead form to qualify visitors and weed out cold ones. Only those with high buying intent will fill out the form and continue interacting with the demo. 

4. Gong

• Gong's interactive product demo includes experiential elements such as the Deal board, Filters, Timeline, Track location, etc.
• The benefits of each feature is communicated clearly and reflects that the product  was built purposefully. 
• It has a lead form embedded in the very beginning of the demo to capture details of high-intent leads that the Sales team can later followup with. 
• The demo’s theme stays true to Gong's product branding and instills a sense of familiarity in the viewer.

5. Paragon

• The welcome modal copy stresses on the low time commitment required (2 minutes) to encourage visitors to view the demo.
• Paragon uses a gated demo to capture leads. However, they use the power of copywriting to reduce demo visitors’ reluctance to fill out forms. Through the copy, they assure the visitors that their details are collected to give them a personalised experience.
• The demo uses a clever mix of tooltips, hotspots, and text modals to segment various sections and guide users seamlessly through the demo. 

Also read: How to choose a product demo software

6. Gladly

• Unlike other tools, Gladly guides users through tasks instead of just presenting features.
• The demo uses tooltips to explain features and hotspots to guide users through the next steps.
• The demo closes with a strong CTA to book a demo of Gladly that is easily attributable.

7. Ironclad

• Ironclad’s use of their brand color in the demo helps project a unified brand image. It also blends the interactive demo well with the other elements on their landing page.
• They use hotspots to give context regarding a step and tooltips to guide users through the steps.
• Another thing worth mentioning is the brevity of their demo copy. It is simple and direct and answers all the questions that might pop into their demo visitors’ minds while they click through the demo.

Also Read: Use Interactive Product Demos to Convert Users Across Marketing Funnel Stages

8. Cognism

• This demo employs the checklist feature to direct viewers to the section of their choice. This is a great way to ensure all the visitors experience their aha moments quickly without having to sit through parts that don’t interest them.
• The demo displays the viewer’s progress against the total number of steps to help them anticipate what’s next.
• The Call to Action modal that appears at the end of the demo outlines the next step along with its benefits and, at the same time, nudges visitors to book a demo with them.

9. Toplyne

• Toplyne's interactive product demo effectively utilizes tooltips as their major focus in the interactive product demo to show how pipeline management can be done very easily.
• Toplyne wisely includes intros and outros in its design approach. They use modals for the first step, the last step, and when introducing a new screen, effectively guiding users through the process.
• The tone of the content is super casual, resembling a conversation. This conversational tone creates a friendly and approachable user experience.

10. Pulley

• Pulley uses custom colors in their interactive demos to provide a consistent brand experience.  
• They use storytelling in their copy to capture and retain the interest of demo viewers. It narrates how their customer persona used Pulley to model their next fundraising round. 
• The welcome modal copy is direct and compelling. It immediately answers the ‘What’s In It For Me (WIIFM) question for the viewers, urging them to check out the demo.

Step Up Your Interactive Demos with Storylane

With interactive product demos, 

• Fulcrum received 32k+ views and 400+ leads.‍
• Pulley witnessed a surge in website visitors and converted 1000s of them into free users.
• Ignition converted 10% of their demo visitors into paying customers.

Ready to create your first interactive demo? Create it for free on Storylane!