Quick summary
This demo shows how to integrate Wistia with Google Analytics 4 by navigating to the Integrations settings and authorizing the GA4 connection in just a few clicks. Once connected, Wistia video engagement data flows directly into your GA4 property for unified analytics reporting.
Steps
- Click your profile icon in the top right corner and select Integrations.
- Select Google Analytics 4 from the list of available integrations.
- Click the Connect button to initiate the integration.
- Follow the authorization prompts to complete and confirm the connection.
