Trigger HubSpot Lead Scoring from Typeform Survey Responses

Quick summary

This tutorial shows how to trigger HubSpot lead scoring automatically whenever a Typeform survey response is submitted, using a Zapier automation. By connecting Typeform as the trigger and HubSpot as the action, teams can update or create contacts and apply lead scoring without any manual data entry.

Steps

1. Log in to Zapier, click "Create," and select "Zaps" to begin building your automation.
2. Click "Trigger" to configure the starting point of your Zap.
3. Search for and select Typeform as the trigger app.
4. Choose a trigger event such as "New Entry," then connect your Typeform account to Zapier.
5. Select the specific Typeform form you want to monitor for new survey submissions.
6. Run a test to confirm Zapier correctly detects new entries from your form.
7. Add HubSpot as the Action App in your Zap.
8. Choose an action event such as "Update Contact" or "Create Contact" in HubSpot.
9. Connect your HubSpot account to Zapier to authorize the integration.
10. Map Typeform responses — such as name, email, and survey answers — to the corresponding HubSpot contact fields.
11. Run a test to verify the HubSpot contact is updated or created as expected.
12. Click "Publish" to turn on your Zap and activate the automation.