Klaviyo Facebook Integration

Updated on:

May 12, 2026

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Use this interactive demo to learn how to connect Klaviyo with your Meta Ads account.

Quick summary

The Klaviyo Facebook integration lets you sync your email and SMS audience data directly with Meta Ads for more targeted advertising. This step-by-step walkthrough covers everything from navigating Growth Tools to completing the Meta Ads OAuth connection in minutes.

Steps

Select Audience from the navigation menu to begin the integration setup.
Click Growth Tools to access your marketing expansion options.
Scroll down to Integrate with Meta Ads and click the Integrate button.
Click Connect to Meta Ads to link your Klaviyo data with your Facebook advertising account.
Click Continue to authorize access between Klaviyo and your Meta account.
Click Save to finalize your Meta connection settings.
Click Got it to close the confirmation message and start using your new integration.

📌 Why this matters

Connecting Klaviyo to Facebook Meta Ads allows ecommerce marketers to use first-party email and SMS subscriber data to build highly targeted custom audiences and lookalike audiences directly in Meta. This integration eliminates manual audience exports and keeps your ad targeting in sync with your Klaviyo segments in real time. By unifying your email marketing data with paid social advertising, you can reduce customer acquisition costs and improve return on ad spend. Teams that leverage the Klaviyo Meta Ads integration can retarget engaged subscribers and suppress existing customers from prospecting campaigns with far greater precision.

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