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Hubspot Klaviyo Integration

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to sync HubSpot contact data with Klaviyo using Zapier.

Quick summary

The HubSpot Klaviyo integration lets you automatically sync CRM contact and deal data from HubSpot into Klaviyo email lists using a no-code Zapier workflow. Setting up this Zap takes just minutes and eliminates manual data exports between your CRM and email marketing platform.


Steps

  1. Click Trigger to select the event that kicks off your HubSpot to Klaviyo workflow.
  2. Select HubSpot as your trigger app to monitor customer data from your CRM.
  3. Set a trigger event, such as a Deal Property Change, to define what activates the Zap.
  4. Connect your HubSpot account to authorize Zapier to access your CRM data.
  5. Select the exact HubSpot property field you want to monitor for changes.
  6. Click Test trigger and add Klaviyo as your action app to utilize the HubSpot data.
  7. Select Klaviyo to send your HubSpot contact and deal data for email marketing campaigns.
  8. Set up a Klaviyo action event, such as creating a new list, to define what happens in Klaviyo.
  9. Connect your Klaviyo account to authorize Zapier to push data into your email platform.
  10. Create a naming convention for your Klaviyo lists that reflects the HubSpot data source.
  11. Review your integration settings and click Test step to validate the connection before going live.
  12. Click Publish to activate the Zap and start syncing HubSpot contact data with Klaviyo automatically.

📌 Why this matters

Connecting HubSpot to Klaviyo via Zapier allows revenue and marketing teams to automatically push CRM deal and contact data into targeted email lists without any manual exports. This integration ensures that Klaviyo campaigns are always powered by up-to-date HubSpot data, enabling more personalized and timely email marketing. By triggering on deal property changes, teams can create dynamic audience segments in Klaviyo that reflect real-time sales pipeline movements. The result is tighter alignment between sales and marketing, faster campaign execution, and improved conversion rates across the funnel.
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