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All Tutorials /Salesforce

How to View Converted Leads in Salesforce

Updated on:
May 25, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to generate a converted leads report in Salesforce.

Quick summary

This demo shows how to view converted leads in Salesforce by building a filtered Leads report using the Converted filter set to True. In just a few steps, sales and ops teams can instantly surface all leads that have been converted to opportunities or contacts.


Steps

  1. Click the Reports tab from the top menu of the dashboard or access it from the App Launcher.
  2. Click New Report at the top right of the reports table.
  3. Choose Leads as the Report Type.
  4. On the left side view of the report, go to Filters and click Add filter.
  5. Search for and select Converted.
  6. Set True as the operator, then click Apply.
  7. The Salesforce report will filter and display all converted leads.

📌 Why this matters

Tracking converted leads in Salesforce is essential for measuring sales pipeline effectiveness and understanding which lead sources drive revenue. By building a filtered Leads report with the Converted field set to True, revenue operations and sales teams can instantly audit all leads that have progressed to opportunities or contacts. This visibility helps teams identify conversion trends, optimize lead qualification processes, and ensure no converted lead falls through the cracks. Accurate converted lead reporting directly supports data-driven forecasting and CRM hygiene best practices.
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