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All Tutorials /Unbounce

How to Use the Dynamic Text Insertion in Unbounce

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to utilize dynamic text insertion in your Unbounce landing pages.

‍

‍

It is very easy to use the dynamic text insertion in Unbounce. Here’s a quick tutorial on how to do it:

‍

  1. Inside Unbounce page editor, find and select the text element you want to edit.
  2. After that, highlight the word or phrase where you wish to apply the dynamic text.
  3. Go to the right-side panel, then click 'Action'.
  4. Under Dynamic Text Replacement, tap 'Dynamic Text' to proceed.
  5. Provide the necessary information, particularly the URL Parameter and Text Style.
  6. Once done, click 'Save Dynamic Text'.
  7. After completing these steps, the dynamic text insertion will be applied to your Unbounce page.

📌 Why this matters

Dynamic text insertion transforms generic landing pages into personalized experiences that speak directly to each visitor. You can automatically customize headlines, offers, and calls-to-action based on where visitors came from or what they searched for.

Beyond basic personalization, this creates a seamless conversation flow from your ads to your landing page. When someone clicks an ad about "marketing automation" and sees those exact words reflected in your headline, you eliminate the mental friction that causes visitors to bounce and dramatically improve conversion rates.

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