How to Use Moz Keyword Explorer

Quick summary

Moz Keyword Explorer lets you research keywords by entering a term, selecting a target market, and instantly viewing search volume, difficulty, click rate, and priority score. It is a core tool in Moz Pro for finding high-value SEO opportunities backed by location-specific data.

Steps

1. From the Moz dashboard, click Keyword Research or navigate directly to Keyword Explorer.
2. Type in a keyword or phrase related to your niche or campaign (e.g., "best coffee").
3. Select "Keyword" as your search type from the dropdown list.
4. Confirm that United States is selected as your target market to retrieve location-specific data.
5. Click the "Analyze" button to generate keyword insights.
6. Review the key metrics — search volume, keyword difficulty, click rate, and priority score — to evaluate and select the best keywords.