How to Build Reports in Moz

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Here's how to do it:

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1. Navigate to the Link Research section, where you'll find powerful tools for analyzing your backlink profile.
2. Click "Explore by Keyword" to identify high-value terms your audience is searching for.
3. Enter your target keyword to uncover ranking potential and competition metrics.
4. Select a location (e.g., United States or your city).
5. Click "Analyze" to reveal comprehensive keyword metrics and ranking difficulty.
6. Review detailed metrics like search volume, keyword difficulty, and organic CTR.
7. Click "Export" to save your research for future reference or team collaboration.
8. Export your findings as a CSV to integrate with your SEO strategy documents.