How to Run Reports of Specific Keywords with Moz

Quick summary

Moz Pro's keyword research tools let you explore keywords by term, analyze search volume, keyword difficulty, and organic CTR, then export findings as a CSV for your SEO strategy. This walkthrough covers the full workflow from the Link Research section through to downloading a report.

Steps

1. Navigate to the Link Research section to access tools for analyzing your backlink profile.
2. Click Explore by Keyword to identify high-value terms your audience is searching for.
3. Enter your target keyword to uncover ranking potential and competition metrics.
4. Select a location (e.g., United States or your city) to localize your results.
5. Click Analyze to reveal comprehensive keyword metrics and ranking difficulty.
6. Review detailed metrics including search volume, keyword difficulty, and organic CTR.
7. Click Export to save your research for future reference or team collaboration.
8. Download as CSV to integrate keyword findings into your SEO strategy documents.