How to Use Moz to Find Potential Linking Opportunities

Quick summary

Moz's Link Intersect tool helps you identify link building opportunities by revealing which sites link to your competitors but not to you. In just a few steps, you can generate a targeted list of prospects to prioritize your outreach.

Steps

1. Navigate to Link Research in the Moz Pro navigation menu.
2. Click Link Intersect from the Link Research submenu.
3. Enter your website domain in the first field (e.g., yourbrand.com) to set it as your baseline site.
4. Add up to five competitor domains in the designated fields — the more relevant competitors you include, the more accurate your results will be.
5. Click the Find Opportunities button to run the analysis and surface sites that link to competitors but not to you.
6. Review your targeted list of potential link opportunities and prioritize your outreach accordingly.