How to Use Moz to Find Potential Linking Opportunities

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Here's how to do it:

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1. Go to “Link Research.”
2. Click "Link Intersect."
3. Type your website domain in the first field (e.g., yourbrand.com). This tells Moz which site to use as your baseline.
4. Now add up to five competitor domains in the designated fields. The more relevant competitors you add, the better your results will be.
5. Click the "Find Opportunities" button and Moz will show you which sites link to competitors but not to you.
6. Now you have a targeted list of potential link opportunities.