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All Tutorials /Unbounce

How to Use Conversion Links in Unbounce

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create and manage conversion links in Unbounce.

‍

‍

It is very easy to use conversion links in Unbounce. Here’s a short guide on how to do it in simple steps:

‍

  1. Inside Unbounce page editor, find and select the button where you wish to add the conversion link.
  2. Under the Element tab, scroll down to the Click Action section and tap the 'Action' menu.
  3. Subsequently, pick 'Go to URL' from the list of options.
  4. Following that, enter the conversion link into the URL field.
  5. Tap the 'Goals' tab afterwards.
  6. From there, go to the Conversion Goals section and tick the checkbox beside your conversion link.
  7. Once done, review your input and click 'Save'.
  8. After completing these steps, the conversion link will be added to your Unbounce page. You can now use it to track the page behavior of your target audience.

📌 Why this matters

Conversion links transform generic buttons into precise tracking instruments that reveal which specific actions drive your best customers. You'll pinpoint exactly where visitors commit to your offer, not just where they click.

This granular data exposes the difference between curious browsers and serious prospects, letting you optimize for quality conversions rather than vanity metrics. When you can see which page elements actually move people toward purchase versus those that just generate clicks, you can double down on what works and eliminate what wastes traffic.

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