Learn how to use Apollo.io for lead generation with this quick step-by-step guide. Here's exactly how to use Apollo.io for lead generation:
- On Apollo io's main dashboard, click Prospect and enrich from the left-hand sidebar menu.
- Select People from the dropdown under Prospecting.
- Your saved contacts will appear.
- Access advanced filtering tools to narrow your search to perfect-fit prospects.
- Once your filter combination works well, click Create New Persona.
- Give your persona a strategic name that reflects your target audience segment.
- Click on the Save Persona button to use across all prospecting activities for consistent targeting.
- Congratulations! Click Done—your persona is now saved and reusable for future searches.
