How to Use Apollo io For Lead Generation

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Learn how to use Apollo.io for lead generation with this quick step-by-step guide. Here's exactly how to use Apollo.io for lead generation:

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1. On Apollo io's main dashboard, click Prospect and enrich from the left-hand sidebar menu.
2. Select People from the dropdown under Prospecting.
3. Your saved contacts will appear.
4. Access advanced filtering tools to narrow your search to perfect-fit prospects.
5. Once your filter combination works well, click Create New Persona.
6. Give your persona a strategic name that reflects your target audience segment.
7. Click on the Save Persona button to use across all prospecting activities for consistent targeting.
8. Congratulations! Click Done—your persona is now saved and reusable for future searches.