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All Tutorials /Salesforce

How to Upload Leads into Salesforce

Updated on:
May 25, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to bulk import leads into Salesforce using the Data Import Wizard.

Quick summary

Salesforce's Data Import Wizard lets you upload leads in bulk from a CSV file directly through your account settings. The process takes just a few clicks — from launching the wizard to starting the import and waiting for a completion notification.


Steps

  1. Click your profile in the top-right corner of the dashboard.
  2. Click 'Settings'.
  3. In the left menu, go to Import and select 'Data Import Wizard'.
  4. Click 'Launch Wizard!'.
  5. Choose Leads as the object to import.
  6. Select 'Add new records', then click 'Next'.
  7. Choose CSV as the file format to upload.
  8. Modify other settings as needed, then click 'Next'.
  9. Click 'Next' again to proceed.
  10. Select 'Start Import' to begin the import.
  11. Wait for a notification confirming your leads import is complete.

📌 Why this matters

Salesforce's Data Import Wizard enables sales and marketing teams to bulk upload lead records directly into their CRM without manual data entry. This is critical for organizations that receive lead lists from events, campaigns, or third-party sources and need to get them into the pipeline fast. Uploading leads via CSV through the Data Import Wizard reduces errors, saves time, and ensures every prospect is captured in Salesforce immediately. Teams that master this workflow can scale lead intake efficiently and keep their CRM data accurate and up to date.
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