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All Tutorials /Klaviyo

How to Unsubscribe Someone from Klaviyo

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to suppress and unsubscribe a contact from email marketing in Klaviyo.

Quick summary

This demo shows how to unsubscribe someone from Klaviyo by suppressing their profile so they no longer receive email marketing. The process takes under a minute using Klaviyo's Audience and Profiles tools.


Steps

  1. Open the Audience section in Klaviyo to access segmentation and customer management tools.
  2. Navigate to Profiles to view individual customer records and engagement history.
  3. Select the profile of the contact you want to unsubscribe.
  4. Open Profile actions to update the contact's communication preferences.
  5. Choose Suppress profile from the available actions.
  6. Click the Suppress button to confirm the suppression.
  7. Verify the confirmation banner confirming the contact will no longer receive email marketing.

📌 Why this matters

Knowing how to unsubscribe or suppress a contact in Klaviyo is essential for maintaining email list hygiene, ensuring compliance with regulations like CAN-SPAM and GDPR, and protecting sender reputation. Klaviyo's profile suppression feature gives marketers precise control over who receives email marketing, reducing the risk of spam complaints and unsubscribe-driven deliverability issues. By suppressing a profile directly from the Profiles section, teams can act quickly on customer opt-out requests without needing developer support or manual list edits.
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