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All Tutorials /Hubspot

How to Unbounce a Contact in HubSpot

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to unbounce a bounced contact directly in your CRM.

Quick summary

When an email address hard bounces in HubSpot, the contact is automatically suppressed from future sends. The unbounce contact feature lets you restore email eligibility directly from the contact record in just a few clicks.


Steps

  1. Navigate to the Contact record in your CRM and click on Preview.
  2. Locate the Unbounce option in the contact actions menu.
  3. Check the box confirming the email address is correct.
  4. Click the Unbounce this contact button to submit the request.
  5. Confirm the success prompt indicating your contact has been unbounced.

📌 Why this matters

Bounced contacts in HubSpot are automatically blocked from receiving future marketing and sales emails, which can silently shrink your reachable audience over time. The unbounce contact feature gives revenue and marketing operations teams a fast, self-serve way to restore a valid contact's email eligibility without needing admin intervention. This is critical for maintaining a healthy CRM, recovering mis-flagged contacts, and ensuring no qualified lead is permanently excluded from outreach due to a temporary email delivery issue.
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