How To Find The Best Time To Post On Social Media​ With Sprout Social

Quick summary

Sprout Social's Optimal Send Times feature uses the ViralPost™ algorithm to analyze your audience's engagement patterns and automatically recommend the best times to post on social media. This step-by-step walkthrough shows you how to access and apply optimal timing when scheduling a post directly from the Sprout Social dashboard.

Steps

1. Access your workspace by clicking the collaborative workspace menu in the top left of the dashboard.
2. Select the correct Workspace if you manage more than one account.
3. Navigate to the Advanced Tools section and look for Optimal Send Times.
4. Click Use Optimal Timing under the When to post header in the post composer.
5. Review the ViralPost™ algorithm results — it analyzes your audience patterns to surface the highest-reach time slots.
6. Select your preferred send time from the recommended list.
7. Add your post content and click the Schedule button — make sure the Draft toggle is turned off before submitting.