Quick summary
Sprout Social's Optimal Send Times feature uses the ViralPost™ algorithm to analyze your audience's engagement patterns and automatically recommend the best times to post on social media. This step-by-step walkthrough shows you how to access and apply optimal timing when scheduling a post directly from the Sprout Social dashboard.
Steps
- Access your workspace by clicking the collaborative workspace menu in the top left of the dashboard.
- Select the correct Workspace if you manage more than one account.
- Navigate to the Advanced Tools section and look for Optimal Send Times.
- Click Use Optimal Timing under the When to post header in the post composer.
- Review the ViralPost™ algorithm results — it analyzes your audience patterns to surface the highest-reach time slots.
- Select your preferred send time from the recommended list.
- Add your post content and click the Schedule button — make sure the Draft toggle is turned off before submitting.
