Quick summary
Tracking Facebook conversions in Unbounce requires adding a Meta Pixel custom script through the platform's Script Manager. Once published, the pixel fires across all selected Unbounce domains, sending conversion data directly to your Facebook Ads account.
Steps
- Go to the left-side panel and click Settings.
- Choose Script Manager from the list of options.
- Click Add a Script in the top-right corner.
- Click the drop-down menu to select a script type.
- Pick Custom Script to proceed.
- Enter your preferred Script Name into the input field, then click Add Script Details.
- Click the Placement menu to choose where the script loads.
- Choose Head from the available placement options.
- Prepare your Meta Pixel code and paste it into the JavaScript snippet field.
- Navigate to the Script Usage tab, then tick the checkbox beside the Unbounce domain containing the pages you want to track.
- Click Save and Publish Script to activate Facebook conversion tracking on your connected Unbounce pages.
