How to Tag Posts in Buffer

Updated on:

May 12, 2026

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Use this interactive demo to learn how to tag accounts in your Buffer social media posts.

Quick summary

Tagging posts in Buffer lets you mention accounts directly in your social media content using the @ symbol in the post editor. This feature helps social media managers boost engagement with brands, influencers, and followers across connected channels.

Steps

Log in to Buffer and navigate to the Publish tab.
Click "+ New Post" and select a social media channel.
In the post editor, type "@" followed by the username to tag an account.
Click "Add to Queue" or "Save as Draft" to save your post.
Use tagging to engage more effectively with brands, influencers, and followers.

📌 Why this matters

Tagging accounts in Buffer posts helps social media managers drive higher engagement by directly mentioning brands, influencers, and followers within scheduled content. Buffer's post tagging feature works across multiple social media channels, making it easy to maintain consistent audience engagement at scale. For teams managing multiple accounts, the ability to tag users without leaving the Buffer Publish interface saves time and reduces workflow friction. This makes Buffer a powerful tool for social media scheduling, collaboration, and audience growth.

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