How to Schedule Recurring Content Themes in Buffer

Quick summary

Buffer lets you schedule recurring content themes by organizing posts into named groups tied to specific days, keeping your social media calendar structured and consistent. This workflow walks you through creating and naming theme groups so every post is published to the right audience at the right time.

Steps

1. Head over to the top menu bar, then click 'Create'.
2. Click 'New Group' to add a new content tab.
3. Tap the input field and type your preferred group name, making sure to include the content theme and its corresponding posting day.
4. Click anywhere outside the tab to apply and save the changes.
5. Repeat the same series of steps until all groups for your recurring content themes are created.
6. Start creating post ideas for each group, following the indicated theme and posting day to publish social media posts accordingly.