How to Stop Klaviyo Emails Going to Junk

Quick summary

This walkthrough shows you how to use Klaviyo's Analytics and Deliverability tools to diagnose why emails go to junk, reduce bounce rates, and update subscriber contact information to protect your sender reputation.

Steps

1. Open Analytics to measure campaign performance and audience engagement.
2. Navigate to Deliverability metrics to confirm your messages are reaching customer inboxes.
3. Click Bounce details to identify and resolve email delivery issues.
4. Review Total bounces to understand the full scope of your delivery problems.
5. Implement the recommended fixes to reduce bounces and improve your sender reputation.
6. Access your existing email campaign to analyze performance and plan improvements.
7. Go to Recipient activity to track how subscribers interact with your emails for better segmentation.
8. Examine individual subscriber engagement to personalize future communications.
9. Open Profile actions to manage and update subscriber information.
10. Click Edit contact information to maintain accurate subscriber details.
11. Modify email addresses to ensure deliverability to the correct inbox.
12. Click Update to save your changes and keep subscriber profiles current and accurate.