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All Tutorials /Sendgrid

How To Setup Email Categories SendGrid

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to assign email categories to your SendGrid single sends.

Quick summary

Setting up email categories in SendGrid lets you organize and track your campaigns by grouping related single sends under custom labels. This makes it easier to filter email analytics and measure performance across different campaign types.


Steps

  1. Navigate to Marketing > Single Sends in your SendGrid dashboard.
  2. Create a new email or open an existing one to edit.
  3. In the email settings, scroll down to find the Categories field.
  4. Type the category name you want to assign to the email.
  5. Click Save to apply the category to your single send.

📌 Why this matters

Email categories in SendGrid allow marketers to tag and segment their single sends for more granular reporting and analytics. By assigning categories, teams can track open rates, click rates, and deliverability metrics by campaign type rather than individual emails. This feature is essential for any organization that sends multiple types of email — such as newsletters, promotions, and transactional messages — and needs to compare performance across them. Setting up email categories is a foundational step toward data-driven email marketing optimization in SendGrid.
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