How To Set Up Lead Scoring Rules In Apollo io

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Account scoring in Apollo io prioritizes high-value companies over individuals by evaluating firmographic "DNA" like size, tech stack, and industry. Here’s a quick setup guide:

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1. On Apollo's main dashboard, go to the left-side panel and click Admin Settings.
2. From the dropdown list, click on All Settings.
3. Click on the Ideal Customer Profile from the left-hand side bar menu.
4. From the dropdown list, select Scoring.
5. Start building a new scoring model by clicking on the Create Score button.
6. You’ll be prompted to give your model a clear Name and Score description.
7. Click on the Next button.
8. Click and drag a signal, such as High buying intent, into one of the priority buckets: Excellent, Good, or Fair.