Account scoring in Apollo io prioritizes high-value companies over individuals by evaluating firmographic "DNA" like size, tech stack, and industry. Here’s a quick setup guide:
- On Apollo's main dashboard, go to the left-side panel and click Admin Settings.
- From the dropdown list, click on All Settings.
- Click on the Ideal Customer Profile from the left-hand side bar menu.
- From the dropdown list, select Scoring.
- Start building a new scoring model by clicking on the Create Score button.
- You’ll be prompted to give your model a clear Name and Score description.
- Click on the Next button.
- Click and drag a signal, such as High buying intent, into one of the priority buckets: Excellent, Good, or Fair.
