How to Set Up Klaviyo Flows

Quick summary

Klaviyo flows let you build automated customer journeys that send targeted emails based on audience segments and behavior. This guide walks you through every step — from selecting a flow template to reviewing, previewing, and activating your campaign.

Steps

1. Click Create flow to start building your automated customer journey.
2. Select a template (such as New vs. Returning) to target different customer segments effectively.
3. Click Use template to apply the pre-built template and implement proven marketing strategies faster.
4. Customize your flow's entry conditions to capture the right audience segments.
5. Define your audience targeting parameters for maximum engagement impact.
6. Refine your messaging strategy based on customer behavior patterns.
7. Click Review and turn on to check your flow configuration before activation.
8. Click Preview to see how your emails will appear to subscribers before sending.
9. Proceed to final review to confirm your customer journey flow is ready for launch.
10. Click Save to finalize your flow configuration and prepare for audience engagement.
11. Your Klaviyo flow is now successfully set up and ready to engage your audience.