How to Set Up Form Tracking in Unbounce with Google AdWords

Quick summary

This tutorial shows you how to set up Google AdWords form tracking in Unbounce by adding a Google Site Tag and an Event Snippet script directly inside the Unbounce page editor. Completing these steps enables accurate conversion tracking so every form submission on your Unbounce landing page is recorded in Google AdWords.

Steps

1. Inside the Unbounce page editor, go to the bottom section and click 'Javascripts'.
2. Tap the 'Script Name' field and type "Google Site Tag".
3. Click the 'Placement' menu to choose where the script will load.
4. Select 'Head' from the placement options list.
5. Prepare your Google Site Tag code, then paste it into the provided input field.
6. Click 'Add Script to This Variant' in the top-left corner to save the first script.
7. Tap the 'Script Name' field again and type "Event Snippet".
8. Open the 'Placement' menu once more to set the position for the second script.
9. Choose 'Before Body End Tag' from the placement list.
10. Prepare your Event Snippet code and enter it into the input field.
11. Click 'Done' to confirm the Event Snippet script.
12. Click 'Save' to activate Google AdWords tracking on your Unbounce form and page.