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All Tutorials /Salesforce

How to Set Up Campaign in Salesforce

Updated on:
May 25, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create and launch a marketing campaign in Salesforce.

Quick summary

Setting up a Salesforce campaign involves navigating to the Campaigns module via the App Launcher, creating a new campaign record with a name and type, and then adding campaign members and activities. This step-by-step process ensures your campaign is properly configured, enabled, and ready to track leads and contacts.


Steps

  1. Click the App Launcher in the top menu of the dashboard.
  2. Scroll down and select Campaigns from the app list.
  3. Navigate to the top right menu and click New to create a campaign.
  4. Enter your campaign name in the provided field.
  5. Enable your campaign using the active toggle.
  6. Choose the campaign type from the available options.
  7. Fill in all remaining required details, then click Save.
  8. Explore your new campaign page, scroll to Campaign Members, and add members via leads or contacts.
  9. Create activities within your campaign such as SMS, call, or email.
  10. Attach relevant data or files by clicking Upload Files.

📌 Why this matters

Salesforce Campaigns are a core CRM feature that allow marketing and sales teams to track outreach efforts, measure ROI, and manage leads and contacts in a single unified workflow. Setting up a campaign correctly in Salesforce ensures that every touchpoint — from email to SMS to calls — is logged and attributed, giving managers full visibility into pipeline influence. For teams evaluating Salesforce as their CRM, this demo shows how quickly a campaign can be configured end-to-end without technical expertise. Proper campaign setup directly impacts reporting accuracy and the ability to tie closed revenue back to specific marketing initiatives.
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