How To See if Someone is Using a Link Building Campaign in Ahrefs

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Here's a step-by-step tutorial on how to find and determine if someone is using a link building campaign in Ahrefs:

1. Enter the URL of the website in the Site Explorer you want to analyze for link building campaigns.
2. Go to Backlinks in the left pane.
3. In the Backlinks report, you'll see a list of all the backlinks pointing to the website you're analyzing. Ahrefs provides various metrics to help you assess the quality and quantity of these backlinks.
4. Pay attention to the following metrics:
   • Referring Domains: This metric shows the number of unique websites linking to the analyzed site. A sudden increase in referring domains could indicate a link building campaign.
   • Anchor Text Distribution: Check if there's an unnatural concentration of specific anchor text phrases pointing to the website. Overly optimized anchor text could be a sign of manipulative link building.
   • Link Velocity: Rate at which new backlinks are acquired over time. An irregular spike or a sharp dip in the Backlink Profile graph may indicate an active link building campaign.

Navigate to the "New" and "Lost" tabs within the Backlinks reports. These tabs show the recent additions and removals of backlinks to the analyzed website. Look for patterns such as sudden increases or decreases in backlinks.