How to Schedule Social Media Posts on Sprout Social

Quick summary

Sprout Social's Publishing feature lets social media managers compose, schedule, and organize posts across multiple social accounts from a single dashboard. Using the Compose tool, teams can add media, tag categories, group posts into campaigns, and send content directly to the publishing calendar.

Steps

1. In the left sidebar, locate and click on the Publishing option.
2. Select the Compose tool — your central hub for creating and publishing social content.
3. Use the profile picker at the top to select which social media account(s) to post to.
4. Use the content editor to write your post and apply formatting options, including adding media files like images or videos.
5. Note that posts with visuals typically get 2–3x more interaction than text-only posts.
6. Tag your post with relevant categories to track performance.
7. Enter a campaign name if you want to consolidate posts under a single campaign.
8. Set a campaign timeline to get a clearer visual overview of your campaign and its posts.
9. Head back and hit Save to confirm your settings.
10. You will be taken to the calendar page where you can schedule your post.