A Step-by-Step Guide to Scheduling Your Mailchimp Campaigns

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to schedule a Mailchimp email campaign for a specific delivery time.

Quick summary

Scheduling a Mailchimp campaign lets you control exactly when your email reaches subscribers by setting a precise delivery date and time. This step-by-step walkthrough covers everything from creating a new campaign to activating the schedule send option in Mailchimp.

Steps

On your dashboard, click on Create to start a new campaign.
Click on Design Email to open the email editor for your campaign.
In the Send time section, hit Edit Send Time to open scheduling options.
Check the Schedule a time box to enable scheduled delivery.
Pick your Delivery date and hit Save to confirm — your campaign will be scheduled.

📌 Why this matters

Scheduling a Mailchimp campaign at the right time is one of the most effective ways to improve email open rates and audience engagement. Mailchimp's built-in campaign scheduling feature gives marketers precise control over delivery timing without requiring third-party tools. By setting a specific delivery date directly inside the Mailchimp editor, teams can plan email sends around product launches, promotions, or peak engagement windows. This makes campaign scheduling in Mailchimp essential for any email marketing strategy that prioritizes timing and consistency.

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